2020 IAC Awards - Best Education Email Message

Best Education Email Message

To get highly relevant answers to students, Colorado Technical University uses a triggered email series with content that is dynamically assembled based on a student’s interests and needs – informed by content they clicked on in prior emails and website content. By delivering highly relevant content to students, these emails generated an open rate that was three times higher than the average performance for the brand and a click rate that was nine times higher than average. In addition, open rates for the emails were often 160% higher than the industry average for education.

Colorado Technical University