financial services

2020 IAC Awards - Best Bank Email Message

Best Bank Email Message

U.S. Bank’s debit card email campaign provides a helpful reminder about the perks of using a U.S. Bank debit card including security, convenience factor and, budget tracking. The brand recently redesigned the campaign, updating it with a clean aesthetic, succinct copy, and a fun graphic that infused the campaign with personality and playfulness while honoring their iconic brand style. The email campaign generated an open rate that was 73% higher than the average email for the financial services industry and the redesigned creative improved click-to-open rates by more than 160%.

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U.S. Bank