financial services

2019 EIS Awards - Winner for email marketing in the Financial Sector

US Bank - Debit Card Email Campaign

U.S. Bank’s new email campaign encourages customers to get more perks when they use their debit card to pay for small purchases. That includes zero fraud liability, convenience factor and budget tracking. The newly redesigned campaign boasts clean visual, concise copy, and a fun graphic that imbued the campaign with personality and playfulness while respecting the iconic brand style. U.S. Bank’s debit card email campaign generated an open rate 73% higher than the average email within the industry and improved CTO rates by over 160%.

Credits: Sterling Crain, Art Director, Yes Marketing Harry Pallick, Senior Account Manager, Yes Marketing Nina Bohl AVP, Marketing Operations – Portfolio Retail Payment Solutions, U.S. Bank Kerry Hope, Vice President I Consumer Card Marketing Strategy, U.S. Bank

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U.S. Bank