hospitality

2018 Horizon Interactive Awards - Email - Promotion - GOLD

The Campaign

Email Promotion - Blue Moon
Olive Garden

The Campaign

Email Promotion - Blue Moon
Results: 
Olive Garden celebrated the blue moon with a unique and playful offer for their customers. Diners were invited to enjoy a Blue Moon Belgian White beer and then take home a limited edition, exclusively designed Blue Moon beer glass when they visited the restaurant on the blue moon.

The email included a fun animated GIF that displayed the glass filling with beer, spinning around to show the hand drawn design and then emptying its contents (shown above). Olive Garden subscribers were also treated to informative content about blue moons, the beer glass, and the ingredients in Blue Moon Belgian White.

The Results

This email generated a 26% Open Rate and exceeded the KPI goals for the brand.

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Olive Garden