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2018 Horizon Interactive Awards - Email - Newsletter - BEST IN CATEGORY

Spartan Life Newsletter

Spartan’s customer acquisition campaign generated a 28% higher open rate than standard emails and a 7% higher average order value (AOV). In this single execution email campaign, Spartan was able to generate a 353% return on their investment. In addition, the new customers Spartan acquired through the initiative spent 4.5 times more than it cost to acquire them. Spartan was able to not only expanded their reach, but also lower customer acquisition costs, and identify their most influential brand advocates.

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