The Retail Shopper’s Journey to Loyalty

The 2019 Customer Lifecycle Report

Retailers are in a fight to the finish and consumer loyalty is the coveted prize. Now more than ever, brands need to understand consumer decision-making to stay in the game.

Yes Marketing surveyed 1,000 shoppers to understand what drives first-time purchases, repeat purchases, and ultimately long-term loyalty to help retailers in their quest to win shoppers’ hearts.