Thought Leadership

Company News | 2 MIN READ

Why we say Yes to Data Axle

We are making some big changes...  

Infogroup will become Data Axle in September 2020!


We’re thrilled to share a behind-the-scenes look at the exciting reasons for this transformation. Check out this brief interview with Infogroup Chairman & CEO, Mike Iaccarino, as he shares the story behind our new name and answers questions sent by you, our audience.


Our Mission Statement

Data Axle - data, services, and applications that help you make and save money. Our commitment to accuracy, service, and innovation drive customer acquisition, retention, and product enhancement.


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Yes Marketing is evolving to better serve you. Take a first peek.

Yes Marketing

Yes Marketing focuses on enabling marketers to engage, acquire and retain consumers along each stage of the consumer journey with a brand – from awareness through consideration, purchase and lifetime loyalty. This is accomplished through a unique combination of expert marketing services, best-of-breed technology and proprietary data assets that enable brands to create and deliver truly personalized, data-driven customer experiences with the help of a single vendor with an integrated technology and service offering. To learn more, call 1-877-937-6245, email or visit