Thought Leadership


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What are you thankful for - Your Responses

Last week we asked our email subscribers to share what marketing moments made them feel grateful this year.

Last week we asked our email subscribers to share what marketing moments made them feel grateful this year. A big THANK YOU to you all for your overwhelming response to our request! We are delighted to have received so many thoughtful submissions. Here we share a breakdown of what you were most thankful for:


What our community members were most thankful for


It looks like rock star team members got the most shout-outs! Just goes to show how much we value our colleagues and how critical they are to the success of our marketing initiatives. So this Thanksgiving, take the time to thank your team member or members before you head out for the long weekend. Happy Thanksgiving!


See below for just a snippet of the awesome submissions we received:

“I am thankful for my team. They are bright, talented and very hard-working. They consistently look for opportunities to improve the business in both small tasks and larger projects. They go above and beyond with dedication and creativity. On top of all of this, they are genuinely good people. I enjoy working with all of them and feel lucky to have them on the team.”


"I was truly grateful to attend the ANA Masters of Marketing conference in Orlando last month.  The opportunity to hear from though leaders in our industry and network with my peers was educational, inspiring, and motivating.  I wish every marketer could have this type of opportunity to learn and recharge."


"Receiving the ' Best Campaign of the Year' industry award in recognition of our own "Engage" campaign. We took customers on a journey through the world of communication embracing planning, creation and delivery and culminating in an event at Canary Wharf. The travel theme was embedded into each piece of communication: direct mail, personalised microsites, emails and SMS. Attention to detail was key, but it was the ROI that made this the stand-out submission. We help customers deliver similar intelligent, integrated communication to achieve return on investment and meet their communication objectives."

- Rach

"Hired as an Art Director, but wearing the Creative Director and Creative Coordinator hats as well, it made my life quite a bit easier when it was approved to bring on another Art Director. She has made my life easier and I am so grateful for her! We were also approved to purchase ProofHQ to streamline on our online proofing process! Very excited to get it up and running!"

- Jennifer

"This year we took great steps to increase relevancy and content in our email marketing messaging!"

- Matt

"A/B testing! I've learned a lot about our customers through using this tool within our e-mail platform. It's also fun to see the results roll in."

- Sarah

"I'm thankful for the smooth launch of our new email automation program. We finally have a welcome email that converts!"

- Justin

"I am thankful to be working everyday with a bunch of smart, fun and inspiring colleagues and vendors. There are new challenges all the time and we roll up our sleeves and get the job done!"

- Orlena

Author Bio

Gurjit Sandhu

Gurjit Sandhu has been in digital and direct marketing for over 6 years, delivering marketing and event management solutions in both fast-paced corporate and entrepreneurial environments. Energized by strategic thinking and the power of marketing technology, she collaborates closely with cross functional teams at Yes Marketing to spearhead multi-channel communications that highlight product innovations.