Thought Leadership


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We are Yes Marketing!

Your trusted advisors who help you get your consumers to 'Yes!'

I am pleased to announce some exciting changes with our company. The first one is our new name. We are now Yes Marketing.

We have evolved and expanded our technology, data, and marketing services to help empower brands to harness the value of their consumer relationships. We needed a new name that would more accurately (and succinctly!) reflect who we are, what we mean to our clients and how we support them. In the simplest terms, we are Yes Marketing because we help our clients get their consumers to say “YES” - YES to becoming a new consumer, YES to buying more, YES to spending more, and YES to becoming a loyal brand advocate.

What Does This Mean to You?

Yes Marketing will continue to measure our success by YOUR success and by the business results you achieve through our partnership – like new customers, year-over-year incremental spend, consumer lifetime value, and ROI. You will receive the highest level of service from your account team. And as always, you can expect trusted advisorship from us with new ways we’ll be able to help you meet your marketing goals. This change is a sign of the service and resources we are putting into making your life easier and your marketing efforts more effective.

New Directions, Inspired by You

The changes we are making at Yes Marketing are inspired by you. We’ve listened as countless marketers like you have shared their challenges and goals and we’re expanding our technologies, data, and marketing services to address those needs. This means a technology roadmap that includes new features, functionalities and partnerships that allow us to become your fully integrated marketing solution. It also means service offerings that enable us to be your trusted advisors for your marketing efforts from consumer acquisition to lifetime loyalty. To capture the magnitude of our goals and our commitment to this new direction, we needed a new name.

Welcome to Yes Marketing

I am extremely proud of our new look. I look forward to sharing more details about our services and the new ways we can help you find more consumers and motivate them to spend more with your brand and become long-term brand advocates. Welcome to Yes Marketing, your trusted advisors in marketing technology, marketing services and consumer data. We help you get your consumers to “YES” (and stay there).

Author Bio

Jim Sturm

Jim Sturm serves as President of Yes Marketing. Previously, Jim was the President & CEO of Brierley+Partners from 2007 to 2018. During his tenure at Brierley, he established the company as the leader in the global loyalty and CRM market. He expanded the company's technology and agency service offerings while driving annual double-digit growth. Jim's technology-focused leadership has gained recognition throughout the industry which resulted in his selection as a Tech Titan for his technology contributions with Brierley. Jim serves on the Board of Directors for the North Texas Make-A-Wish Foundation. Prior to Brierley, Jim spent over 20 years with Electronic Data Systems, an industry technology leader providing a broad portfolio of Business Process Management and Technology solutions. Jim holds a degree in Business Administration, Finance and Management Information Systems from the State University of New York at Buffalo.