Thought Leadership

One Brand, One Mission, One Partner

One Brand, One Mission, One Partner

At Yes Lifecycle Marketing, we are dedicated to creating a connected, committed, and collaborative culture – we adhere to this within our business, and, more importantly, we operate this way with our clients. 

When consumers evolve, marketers evolve, and so does our company.  We are committed to being the single partner our clients turn to for customer experience management technology. To illustrate this, we’ve brought Yesmail’s cross-channel platform, award-winning agency services, and robust data and database technology management under one cohesive roof to form Yes Lifecycle Marketing.

This approach ensures we are creating a connected environment for our clients. All too often we see marketers working with multiple solutions providers and agencies with each one owning a different component of the brand’s cross-channel marketing efforts. Inevitably, the left hand ends up wondering what the right hand is doing. This is where we come in. We help you manage your cross-channel consumer experiences every step of the way as your single, go-to partner for services, data, and technology.

We help you be where your customers are through a collaborative approach to strategy, analytics, creative, and account management services. We listen to our clients to better understand their needs and goals and then we collaborate with them to create a vision, identify opportunities, and create a roadmap that sets the path to success.

Turning consumer experiences into a cohesive lifecycle journey (and into revenue for you) is what we are distinctly positioned to deliver.

We are Yes Lifecycle Marketing: One Brand, One Mission, One Partner.

Author Bio

Michael Fisher

As President of Yes Lifecycle Marketing, Michael Fisher spearheads the continued innovation and leadership of Yes Lifecycle Marketing’s cross-channel marketing & analytics platform, Yesmail360i, award-winning agency services, robust proprietary data, and sophisticated database technology management. He helps brands leverage these solutions and services to enable them to become insights-driven businesses. Michael brings significant experience to this role. He was SVP Sales and Marketing, Americas for Alterian Software from 2008 to 2011 where he successfully built and managed the company’s North American sales team. During his tenure there, sales increased by more than 40% annually. Before Alterian, Michael was at Epsilon as Vice President and General Manager, Financial Services where he developed and delivered integrated data and marketing solutions to clients in the financial services vertical. He also worked at DoubleClick and Unisys Corporation. Mike has a Masters of Arts degree in Organizational Leadership from Lewis University and a BS in Communications from Illinois State University.