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A month from now, we’ll kick-off Q4 with the first major shopping holiday - Halloween. As you are contemplating your perfect costume for the big party, now is a good time to start thinking about Halloween-themed marketing campaigns.
Increasing 2014 consumer spending numbers demonstrate the rising popularity of this holiday, and this year, Halloween is bound to be big because it falls on a Saturday.
As retailers compete for valuable consumer attention and dollars, promotions around the Q4 holidays start earlier year after year and Halloween is no exception. In order to get ahead for this October 31st marketers should start campaign planning well in advance. In fact, our 2014 holiday research findings confirmed that 2014 Halloween campaigns benefited from earlier email deployments. Tracked via Yesmail Market Intelligence, open rates for Halloween-themed campaigns for 30 top retailers were highest (15.2%) when deployed within the first two weeks of October, and dropped by 12.5% when deployed in the 2 weeks leading up to the holiday.
If you haven’t planned ahead, it’s not too late to add Halloween-themed creative to your October campaigns and take advantage of this increasingly lucrative holiday. Here are 3 quick tips to get you started:
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For additional insight into email trends and tips for Halloween and all other Q4 holidays, check out our Holiday Toolkit here.