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It’s no wonder marketers are spending a great deal of time trying to figure out the millennial mind as they put together their next campaign plan. Millennials are an intriguing group with a fresh eye and taste for new exciting things. They’re not just tech savvy, they can teach us a thing or two when it comes to the digital world. If you win them over with a product they’ll tell everyone they know on social media and what’s better than free marketing?
Having millennials behind a brand is one of the biggest goals for marketers. They’re easy to attract being on a computer or mobile most of the day. They shop, pay bills, get directions, look for the next best recipe, all digitally. With email, display and retargeting techniques it’s simple to reach millennials with a variety of platforms.
However, with all the time spent targeting millennials, it seems we have lost touch with other important generation groups such as the Silent Generation, Baby Boomers, and even Generation X. Whichever generation group we are a part of, we all have one thing in common: we like to get information easily. With that said, what’s easy and the norm for shopping, researching and hearing about new brands for one generation, is not for another. This can often be overlooked with today’s marketing focus. Marketers are losing connections with older generations while they spend time figuring out the next best digital move to reach millennials.
Make sure to keep these points in mind when engaging all generations with the right marketing method on their path to purchase:
When it comes down to it, in order to have a strong marketing plan, marketers should focus on the consumer traits and interests from all of these generation groups and by doing so they will set up their brand for the utmost success.
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