Thought Leadership

Calendar | 4 MIN READ

Customer-Centric Monthly Marketing Calendar: September 2019

By Kelsey Vigh
Copy & Content Director

Kids are back to school, football season is kicked off and summer Fridays are over. September is the official start to fall - full of fun seasonal events and holidays you can leverage to create engaging campaigns for your email audience. It’s fall ya’ll!

Throughout September

Official Start of Fall

All

As we officially kickoff fall, September marks the time when we start getting ready to bundle up for cooler temps. Banana Republic created a checklist of six essentials for every man’s fall wardrobe. Another mark of fall and cooler temps is a shift in color. Nordstrom Rack playfully suggests bold prints, deep hues and sweaters for fall. As we near the end of September layers become key. Vineyard Vines does a great job of suggesting necessary layers and ends with a fun travel tip for visiting Martha’s Vineyard in the fall.

Banana Republic | Subject line: Your fall checklist has arrived

Nordstrom Rack | Subject line: Seasons change—dress accordingly

Vineyard Vines | Subject line: Layyyyyyyer up, Everybody—it’s Fall!

Throughout September

Football Season

All

Football, fall, and food. No football game is complete without snacks. These three brands scored a touchdown with their football-forward campaigns. HyVee owns the day with tips, discounts and recipes to win game day. Noon kickoff? Chick-fil-A does a great job of reminding their fans about breakfast options for an early game day. And PDQ has a little pun with their platters offering a solution for football season snacking.

HyVee | Subject line: Tailgate Made TailGreat

PDQ | Subject line: Kick off this Football Season with PDQ Platters

Chick-fil-A | Subject line: Tackle big appetites

September 2nd

Labor Day

9/2

Labor Day is the unofficial last weekend of summer—barbeques, weekend getaways and sales. Minibar Delivery’s beverage pairing tips encourage consumers to be the host who knows the most. From chardonnay and oysters to burgers and larger, the brand has drink pairings for every cookout. Ready for the sales? Huckberry captures the energy of weekend trips and shopping with their subject line: “Read this in traffic”. The email cuts to the chase with plenty of discounts to occupy your road trip.

Minibar Delivery | Subject line: Labor Day Pairings

Huckberry | Subject line: Read This In Traffic

September 8th

Grandparents Day

9/8

We celebrate Mom and Dad, but let’s not forget Grandma and Grandpa too. While Grandparents Day is much less widely known and celebrated, two brands captured the emotion of the day. See’s Candies pulled at our heartstrings with a sweet message for grandparents. Crayola reminds us to spend time with our Grandparents and suggests colorful activities to fill the day.

See’s Candies | Subject line: It’s Grandparents Day! Pop into shops to spoil them sweet

Crayola | Subject line: Grandparents Day is Sept. 9th

September 29th

National Coffee Day

9/29

At the end the month, we celebrate National Coffee Day. Americans drink 400 million cups of coffee per day, making this a day worth celebrating. Dunkin’ captured attention by offering a “buy one, get one” deal with a caffeinated animation. Einstein Bros. Bagels drove traffic by giving a free cup of coffee with any food purchase. And, get ready, pumpkin spice is right around the corner.

Dunkin’ UpDDate | Subject line: It’s National Coffee Day Tomorrow 9/29, Who Do You Run With?

Einstein Bros. Bagels | Subject line: Celebrate National Coffee Day with FREE Coffee!

Copy & Content Director

Kelsey Vigh

Kelsey has over 10 years of advertising and design experience. She is passionate about both the creative and strategic sides of marketing. A former northerner, Kelsey went to Syracuse University and moved to Florida to work for Disney and to escape the snow. She is now a Content Director with Yes Marketing supporting a major hospitality brand. Living in the Sunshine State, Kelsey loves to stay active outdoors, especially with her Great Dane, Ellie.