Thought Leadership

Calendar | 5 MIN READ

Customer-Centric Monthly Marketing Calendar: October 2019

By Elyse DeVries
Content Specialist

Throughout October

Breast Cancer Awareness Month


October kicks off an important month of increasing awareness and raising funds for Breast Cancer prevention, research, and treatment. As a partner of Breast Cancer Research Foundation, Ulta Beauty invites their subscribers every October to get involved and join them in supporting this important cause.

Ulta | Subject line: It's Breast Cancer Awareness Month. Support the cause with us!

Oct 4

National Taco Day


Everybody love’s tacos... and brands don’t need to be in the food business to celebrate the holiday. Spirit Airlines capitalized on the day by showcasing destinations popularly known as taco havens.  Gift card reseller, Raise showcased the numerous food brands they partner with to promote taco savings for all.

Oct 8

Columbus Day


As the first official holiday of the fall, Columbus Day is a great opportunity for retailers to test their holiday campaigns before peak season arrives. buybuyBaby, used a nautical theme with vibrant colors to catch their subscribers’ attention and highlight their Columbus Day offers.

Buy Buy Baby | Subject line: You've uncovered TWO coupons! SALE into the weekend with Columbus Day deals.

Oct 26

National Pumpkin Day


Many might think that pumpkins are best enjoyed as a scent or a food or beverage item, but the brand examples below highlight two creative possibilities to take the pumpkin theme to the next level.

Oct 31



Adorned with fun outfit ideas for your furry companion, Dog Vacay’s Halloween themed email reminds subscribers to not forget their dogs when planning Halloween costumes for the family.  Frambridge opted for hocus pocus as the central focus of their Halloween-themed campaign.Their email creative brings together a variety of elements (image, colors, and copy) to clearly showcase the witchy theme, without being too kitschy.

Content Specialist

Elyse DeVries

Elyse DeVries is a Content Specialist at Yes Marketing where she is responsible for developing content to educate and inspire marketers. For the past decade, she has been sharing her passion for marketing technology as a digital marketer in the B2B software and services industry. When she isn’t creating content, Elyse enjoys exploring the forests, mountains, and seaside towns of the Pacific Northwest and traveling overseas with her husband and daughter. A proud SciFi & Fantasy nerd, Elyse spends her free time gaming, reading geeky novels, and seeing each and every Marvel movie on opening day.