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June is the official start of the summer. Kids are out of school and adults are gearing up to find creative ways to keep the family happy, healthy and entertained. From National Donut Day to Father’s Day, don’t miss out on the many opportunities to connect with consumers during this exciting month.
This year’s lead-up to summer has been unique, to say the least. The COVID-19 pandemic has forced many to become homebound. However, running has become a therapeutic outlet for many people worldwide. This means it’s the perfect time to connect with consumers on Global Running Day. For example, athletic wear and gear company, Paragon Sports, celebrated the holiday by hosting runs and events for the day, as well as enticing runners with in-store discounts on footwear and apparel.
The origins of National Donut Day are not what you might expect. In 1938, The Chicago Salvation Army created National Donut Day as a fundraiser to commemorate the WWI Salvation Army volunteers who served home-made donuts to soldiers on the front lines in Europe as a morale-booster. As a throwback to the holiday’s unique origins, baked goods company, Entenmanns, gave consumers a chance to win an entire year’s supply of donuts and also used the holiday to raise money for the Salvation Army. In 2019, the brand stepped up their game, announcing a contest to pick a new donut flavor. The winner of the contest received $5000, a lifetime supply of donuts and the glory of seeing their donut flavor come to life!
The summer solstice kicks off a ton of summer deals and offers that last all season long. Not surprisingly, food and beverage companies love to offer desserts and cold summer beverages - Jamba Juice serves up free smoothies, Dairy Queen offers complimentary cones and Wendy’s promotes a summer salad. However, other industries can get in on the action too. TD Bank designed a summer reading program for children. Kids in grades K-5 were eligible to receive $10 deposited into a new or existing Simple Savings Account after reading 10 books and adding the titles to a printable reading form.
According to the National Retail Federation’s annual survey, Americans are expected to spend an estimated $16 billion on Father’s Day gifts and celebrations. So, it’s no surprise that brands are clamoring to offer deals that will make the day even more special for families. If we know anything about dads, it’s that they love a good dad joke. Dollar Shave Club, the men’s grooming company popular with millennials, created an “Ode to Dad Bods” campaign to celebrate fathers who don’t have enough time to hit the gym every day. The result was a funny, irrelevant ad that received plenty of media coverage and hit consumers right in the funny bone. Dollar Shave Club proved that brands shouldn’t shy away from humor when it comes to Father’s Day.
Yes, National Selfie Day exists. It’s estimated that consumers snap an average of one million selfies a day.1 There’s no denying that the selfie has had a huge effect on our cultural landscape. It’s even impacted B2C marketing! Women’s clothing and beauty brands, such as Sephora and Fashion Nova, have used customers’ selfies in their marketing campaigns. Even McDonald’s is joining the fun. In 2018, McDonald’s launched “Frylus” on National Selfie Day. The Frylus was a foldable stand with a fry-like stylus that customers could use to take selfies while eating their McDonald’s meals without getting grease on their phones.