Thought Leadership

Calendar | 8 MIN READ

Customer-Centric Monthly Marketing Calendar: July 2019

By Caitlin Birch
Account Manager

Summer is in full swing

Is there any better way to kick off the month than celebrating everyone’s favorite patriotic holidays, Independence Day (4th of July) – and Canada day (July 1st) for our neighbors to the north? This is the perfect time for marketers to focus efforts on showing patriotism, outdoor activities, and gatherings with friends and family.

The 4th of July isn’t the only holiday that is sizzlin’ - National Hot Dog Day (July 17th), and National French Fries Day (July 13th) take place mid-month. And it’s a perfect time to cool things down with National Ice Cream Month and a dedicated holiday on July 21st. July is also primetime for all types of sports fans – The MLB All-Star Game, Tour de France, and Wimbledon all take place throughout the month.

As we get to the height of summer, we start to hear the three words kids despise and parents love: Back-to-school. That’s right, in recent years, retailers are getting a head-start on this important shopping season as early as July. This could be the perfect time to start speaking to consumers and encourage them to get ahead of the rush.

Check out the collection of energy moments in July and capture your consumers enthusiasm for all things summer.

Throughout July

Summer Sports

All*

In email marketing, it’s always best to stay relevant with trends and pop culture. Sports are a perfect way to do that. Wimbledon is the oldest tennis tournament in the world and is one of the four Grand Slam tennis tournaments throughout the year. Beginning July 1st, the two-week tournament takes place and is the perfect time to send tennis-themed emails.

Loft did just that with this email incorporating tennis balls to take the place of the zero and “O” which adds a simple, effective design.

Speaking of sports, the Major League Baseball All-Star Game (July 9th) and Tour de France (July 6th through July 28th) also take place throughout the month.

Throughout July

Back-To-School

All*

Dick’s Sporting Goods started their Back to School campaigns in July last year. But, one thing in particular that stood out from their normal promotions was the Backpack Selector module. The Backpack Selector is a quiz for the consumer to take to find the best backpack for them.

TOMS sent an eye-catching email with products for every age - from Preschool to College. The email has an “S” layout to help guide your eyes down the longer email. I really liked how they categorized these links so that the consumer could select which education level applies to them and quickly find what they need.

July 4th

Independence Day

7/4

Our country’s biggest celebration of the year, Independence Day. This is the perfect time to sprinkle in a fun play on the 4th of July. Think of ice cream, barbeques, red white and blue, stars and stripes, fireworks, beach days and lots of sunshine. J.Crew did just that with this campaign. Simple imagery, patriotic color theme, bold text.  I mean, you can almost just taste that ice cream cone, can’t you?

Sperry went with a similar simple yet patriotic concept with “Go Fourth in Red, White, & Shoes”. The American flag made out of their shoes is fun and attractive way to show not only their product but their patriotism.

July 17th

National Hot Dog Day

7/17

July celebrates one of summer’s favorite foods, the hot dog. That’s right! The month celebrates the American classic on July 17th -National Hot Dog Day. J.Crew Factory had fun with this design - their subject line reads “Ketchup or Mustard? (Plus, free shipping today only!).” The email opens to an image of a perfectly, grilled hot dog with text that reads “Either way, you need to Ketchup with this sale” Get it? The fun play on puns with these national days is attractive and gets the consumer to engage with your emails.

July 21st

National Ice Cream Day

7/21

July celebrates National Ice Cream Month and National Ice Cream Day on July 21st. PetsHotel created a fun doggie treat invite with this email to celebrate summertime’s favorite treat.

July 29th

National Lasagna Day

7/29

National Lasagna Day is July 29th. Olive Garden had our mouth’s watering over this email. Featuring three different ways to celebrate from their classic entrees to their appetizers to catering. I love the sticky content at the bottom about how to pronounce Lasagna and quick facts about the classic Italian dish.

Throughout July

Christmas in July

All*

With the use of a Santa Clause hat and a flamingo, Bauble Bar’s Christmas in July themed email mixed summer vibes with holiday cheer to inspire subscribers to take advantage of their sale.

Throughout July

Summer themes

All*

The weather is sizzlin’ hot and Loft’s emails are too. Summer time is the perfect time to get fun with email design. Incorporating summer vibes and a little animation into an email creative helps to relate to the consumer and provides an opportunity to boost engagement. Click to view animation 1 & animation 2.

Account Manager

Caitlin Birch

Caitlin Birch is an Account Manager based out of the New York City office. Caitlin joined Yes Marketing in 2018 and manages email marketing campaigns for Party City, Pep Boys and Aetna. Prior to Yes Marketing, Caitlin managed cross-media marketing plans at General Nutrition Centers in Pittsburgh, Pennsylvania. Caitlin also worked in media relations for the University of Pittsburgh, Pittsburgh Pirates and Penguins. Caitlin holds a bachelor’s degree in journalism and public relations and a master’s degree in business administration from Indiana University of Pennsylvania. In her spare time, she enjoys traveling, hitting the gym and watching/discussing sports especially if it involves college football (Hail to Pitt!), the Pittsburgh Steelers, Penguins, Pirates or NY Giants.