Thought Leadership

Calendar | 10 MIN READ

Customer-Centric Monthly Marketing Calendar: February 2019

By Susan Mullen
Sr. Account Manager, Client Services

February may be the shortest month or the year but it is still packed with lots of great events perfect for creating relevant marketing campaigns.  As Valentine’s Day and Super Bowl Sunday fight it out for the biggest event of the month don’t forget the other fun holidays that take place during this mid-winter month.

Take a peek at some of our fantastic examples below and keep your subscribers engaged throughout the month of February.  

Groundhog Day – February 2nd

Will Punxsutawney Phil see his shadow and bring us 6 more weeks of winter or will he confirm for us that spring is on the way?  A cute, furry animal and a silly tradition are a perfect reason to come up with a fun email campaign at the start of February. Just like Ace Hardware's example below, use a Groundhog day promotion to excite your customers with new spring product lines or close out deals on winter inventory. 

Super Bowl LIII – February 3rd

Get your customers ready for the BIG rumble on the gridiron with fun football themed offers. Use the national excitement around this epic event to get your customers excited about promotions both inside and outside of the inbox.

Bonobos used the big game to promote a 40% off sale. This kind of promotion can help you capture sales from both football fans online and bargain hunters out for the day enjoying the traffic free roads.

New Era uses the big game to promote team apparel before, during and after the Super Bowl - capitalizing on the excitement of game day and the winning team right after the end. 

Send a Card to a Friend Day – February 7th 

For those in the know, #SendACardToAFriend Day is a fun way to let those that you love know you are thinking about them by sending a fun card. Always observed on February 7th, National Send A Card To A Friend Day is the day to send our friends a note and let them know that we are thinking of them!

Use this day to highlight your Refer-a-Friend program to your best customers like this Starbucks email does.

Valentine’s Day – February 14th

The main event of the month! Many of the emails throughout the month of February will have a love theme tied into their messaging.  Play up the fun and love of Valentine’s Day with your messaging program.

This email from TOMS not only showcases their shoes, but also uses catchy copy to remind consumers that TOMS helps spread the love with their charitable donations.

Or consider creating a gift guide to recommend fun Valentine’s Day themed gifts for him and her.  Check out this Gift Guide from American Apparel.

President’s Day – February 18th

This mid-winter holiday is not only a celebration of our country and the honored Presidents of our past, but it is also a day your customers will expect a big sale event. Carter’s used President’s Day to promote a blowout sale both online and in stores.

Consider your timing of messages over the President’s Day Holiday and weekend. This is a holiday in which customers will expect your promotion to last a few days like it does in this Wayfair example. So be mindful about the timing of your promotions and consider sending early notifications of your sale event and then a final day of reminder.

Sr. Account Manager, Client Services

Susan Mullen

Susan is a Senior Account Manager with Yes Marketing. She began as an Account Manager with Yes Marketing five years ago and has worked mainly on the Mastercard and Duluth Trading Company accounts. Susan earned an MBA at University of Colorado Boulder and has 10+ years of experience in marketing, account management, and customer acquisition, growth and retention. She is based out of the Yes Marketing Colorado office.