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Calendar | 4 MIN READ
April doesn’t have to be synonymous with tax season and spring cleaning. For consumers, the milder weather means spring has sprung, and they are breaking out their new spring wardrobes and hitting the town. For marketers, there are many opportunities as shoppers say “out with the old and in with the new”.
Everyone loves a good prank. April Fool’s Day is a fun way for brands to show off their company voice and interact with their customers. Lego, the ubiquitous toy brand known for its stackable blocks, made a splash with their April Fool’s joke last April. Lego’s fanbase has an inside joke about how much it hurts to step on a Lego block your kid has left lying around. In fact, some fans go so far as to make cartoons and memes about it. Knowing their customers have a sense of humor, Lego took the joke to the next level, tweeting out that they have a “Find my Brick” app so users can catch bricks before they step on them.
National Beer Day isn’t the most well-known holiday, but it has been around for a decade. Breweries and restaurants alike offer customers deals on beer day. But unrelated brands, such as coffee company, Dunkin’ Donuts and rideshare company, Lyft have gotten in on the action by partnering with breweries to raise awareness of both brands. Lyft teamed up with the Florida Brewers Guild to offer discounted rides to and from breweries on National Beer Day; allowing consumers to imbibe and travel safely.
The pet industry is thriving and shows no signs of slowing down. In 2018 alone, Americans spent $72 billion on their pets. It’s no wonder that National Pet Day is so popular, and brands are making sure to throw their customers a bone when it comes to savings. Subscription toy and treat brand, Bark Box, offered new customers a free box filled with dog treats and toys for the month of April last year, to try and get dog owners hooked.
Easter egg hunts are the most beloved part of this spring holiday. Women’s fashion brand Lulus decided to invite their customers to a virtual Easter egg hunt, where the eggs were deals sprinkled throughout the site. Move over, Black Friday, Easter might be the next big shopping holiday.
There are only two things that are certain in life, death and taxes. The dreaded April 15th isn’t so bad with these deals from Turbotax and H&R Block.
Earth Day is the perfect time for brands to showcase their green initiatives and sustainability practices. Popular lunch spot, Dig Inn, sent customers an email promoting a special earth day bowl, accessible only through the app. They also let users know that $1 from every Earth Day bowl sold would be donated to the Hudson Valley Young Farmers Coalition. Dig Inn managed to contribute to charity, introduce customers to a new product, and increase their mobile app engagement in one swoop.