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We have all read the article that promises quick and painless achievement of a goal in 5 easy steps.
Regardless of the specific topic; weight loss, finance or even business, “gurus” will tell you how to cut time and effort down on your current process to a manageable 5 steps or less to effectively achieve your desired nirvana.
Even though we know in our hearts and minds that this will not be so, we tease ourselves into thinking someone else has the answers that we do not.
Now take that last sentence for a minute and think. You will forego your rational state of mind for someone else to tell you how things should be. Marketing and sales teams far and wide know this approach and use it a lot. We buy this technique a lot. Now before you say, “yeah, not me”. Think about the last time you went out and purchased a book, went to a conference or watched a YouTube video from a speaker at TED – now, ask yourself if you didn't do so because the information wasn't from a credible source. I know that I have.
Think about it. Someone with a credible title or that looks the part is telling you that they have the answers, and know how to help you achieve your goals better then you do. Image and experience are great tools in sales and marketing. People can inspire you and help you achieve great things. But it is you, who either creates the reality to move forward or simply gets excited quickly and loses interest just as fast. Trust me, I’ve been there.
So, is it a bad idea to get excited by the hype of quick wins? No, but unless you galvanize with the idea of what you want and truly believing in your ability to achieve your goal then I say you are just teasing yourself.
By the time you read this blog, most people will have already failed or quit their resolutions for the year. And, as a marketer or sales professional, you need to ask yourself, have I failed? What can I do to truly make 2016 more successful – personally and professionally? Take some time after reading this to really think about what you want out of your career and team in 2016. It’s great to say to increase sales, be more efficient, or become a better leader, but the how and why are just as important. How are you going to increase sales? Why do you need to do it?
I encourage you to think about what you’ve read here and give yourself a gift that will last a lifetime. The idea of asking yourself what you want, and what you are willing to do to get there. Don't worry, you are not alone in this pursuit and there are lots of good and honest people and companies out there who want to help. Reach out and explore.
Don't be afraid to try and fail. As we all know, this is just how we learn.
The success you seek is in the work and effort of your journey. No quick and easy 5 steps would ever replace that feeling of ownership and knowledge. And you know this to be true.
To that end, download our guide, the 2016 Marketers Goal Setting Workbook, which will help inspire you to create the vision you want – and guide you through actionable exercises to help you find the steps needed to take you there.