- Who We Are
- Success Stories
- Thought Leadership
While the Easter holiday is not typically a hotbed of shopping activity compared to the end-of-the-year shopping season, a recent survey indicated that total spending for Easter related shopping in 2014 will be just under a whopping $ 16 billion1. Regarded as the 2nd biggest candy selling event (after Halloween)2, coupled with pent up demand for spring items due to the unusually long winter, industry experts predicted that retailers will focus on Easter themed campaigns to stimulate sales in spring décor, gifts, and candy3. Did retailers follow through in running these Easter-themed marketing campaigns and what were engagement rates like? Let’s find out.
Through Yesmail Market Intelligence, we tracked the nation’s top 50 retailers for Easter-themed marketing campaigns on Facebook, Twitter, and email in the month leading up to Easter Sunday (March 20 to April 20, 2014). We searched the terms “Easter,” “Bunny,” and “Egg” to ensure a comprehensive sample set of Easter-related digital campaigns.
Social media specific findings
Content included a strong call-to-action, clearly asking the audience to engage via actions such as voting or submitting contest entries. Example: Facebook
Content included themed photo for added visual experience. Example: Twitter
At Yesmail, we help marketers understand historical and emerging trends, themes, and cross-channel strategies for top brands across multiple industries. With Yesmail Market Intelligence, marketers are able to measure their campaign performance against their competitors across all digital channels by specific brand, vertical, and industry to optimize future campaigns. To learn more, click here.