Who We Are

Our Leadership Team

With a wealth of knowledge and experience in the cross-channel marketing technology space, our Leadership Team drives the vision and execution of best-in-class technology and services that help our clients achieve their goals and exceed the demands of their customers.

Leadership Team New One

Jim Sturm
President
Jim Sturm serves as President of Yes Marketing. Previously, Jim was the President & CEO of Brierley+Partners from 2007 to 2018. During his tenure at Brierley, he established the company as the...
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Jim Sturm
President
Jim Sturm serves as President of Yes Marketing. Previously, Jim was the President & CEO of Brierley+Partners from 2007 to 2018. During his tenure at Brierley, he established the company as the leader in the global loyalty and CRM market. He expanded the company's technology and agency service offerings while driving annual double-digit growth. Jim's technology-focused leadership has gained recognition throughout the industry which resulted in his selection as a Tech Titan for his technology contributions with Brierley. Jim serves on the Board of Directors for the North Texas Make-A-Wish Foundation. Prior to Brierley, Jim spent over 20 years with Electronic Data Systems, an industry technology leader providing a broad portfolio of Business Process Management and Technology solutions. Jim holds a degree in Business Administration, Finance and Management Information Systems from the State University of New York at Buffalo.
Michael Iaccarino
Chairman and Chief Executive Officer, Infogroup Parent of Yes Marketing
Mr. Michael L. Iaccarino is Chairman and CEO of Infogroup, a leading provider of high-value data and multi-channel marketing solutions delivered in real-time and used by small businesses and...
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Michael Iaccarino
Chairman and Chief Executive Officer, Infogroup Parent of Yes Marketing
Mr. Michael L. Iaccarino is Chairman and CEO of Infogroup, a leading provider of high-value data and multi-channel marketing solutions delivered in real-time and used by small businesses and enterprise brands. Mr. Iaccarino has served as a Director of Infogroup since 2010. In 2011, he assumed the role of Chairman and CEO. Mr. Iaccarino served as the President and Chief Executive Officer of Mobile Messenger from 2009 to 2011, establishing the company as one of the dominant mobile technology players in North America. Prior to joining Mobile Messenger, he was Chief Executive Officer of Epsilon from 2001 to 2009, transforming Epsilon into one of the United States’ leading database marketing companies. Epsilon achieved a more than threefold growth in revenue and a sixfold increase in EBITDA under his leadership. Mr. Iaccarino also served as Epsilon’s Chief Financial Officer from 1998 to 2001, playing a crucial role in the spin-out of Epsilon from American Express and where he led a nearly 400% increase in revenues during his tenure. Before Epsilon, Mr. Iaccarino was a Senior Manager at PriceWaterhouseCoopers and the Corporate Controller at Summit Technology after having started his career at KPMG’s High Technology practice. He has extensive experience in mergers and acquisitions activity and in turnaround situations. Mr. Iaccarino holds a B.S. in Accounting and English from Boston College where he graduated magna cum laude and is a former Certified Public Accountant. Mr. Iaccarino currently serves on the Audit Committee and Board of Directors of Affinion Group, a multi-national, publicly traded marketing services company.
David McRae
Chief Operating Officer
David is Chief Operating Officer of Yes Marketing. His teams are responsible for leveraging integrated marketing, data, insight resources and technology solutions to drive improved marketing ROI for...
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David McRae
Chief Operating Officer
David is Chief Operating Officer of Yes Marketing. His teams are responsible for leveraging integrated marketing, data, insight resources and technology solutions to drive improved marketing ROI for enterprise clients that deliver results. David spent 15 years at Epsilon, a leading marketing services provider, as President of Purple at Epsilon. While at Epsilon, David was responsible for managing their agency, strategic consulting, and analytic businesses. During his tenure there, he was part of the leadership team that successfully grew the company from $20mm to over $500mm in annual revenue. Prior to Epsilon, David worked for seven years for Westvaco in the operations management group. He received his BBA from the University of Georgia in 1981, and his MBA from Mercer University in 1992.
Michael Penney
Managing Director, Agency Services
As Managing Director of agency services, Mike Penney is leading the development and expansion of professional services at Yes Marketing to address our clients’ increasing demand for integrated...
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Michael Penney
Managing Director, Agency Services
As Managing Director of agency services, Mike Penney is leading the development and expansion of professional services at Yes Marketing to address our clients’ increasing demand for integrated solutions. Before joining Yes Marketing, Mike founded DUDE Digital, where he worked with senior leaders to make improvements in their marketing and help them develop their marketing organizations. He offered a strategic perspective and particular depth in applying knowledge of requisite analytics, big data, technology, and tools to help with a broad range of opportunities. Prior to this, Mike led Epsilon's strategic consulting, advanced analytics and digital consulting capabilities and had leadership responsibilities in several professional services organizations, including McKinsey & Company and Accenture.
John Hollands
EVP, Sales
As EVP of Sales, John Hollands leads global sales for Yes Marketing. His goal is to help sophisticated marketers understand how a holistic approach to data, technology, and services can help them...
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John Hollands
EVP, Sales
As EVP of Sales, John Hollands leads global sales for Yes Marketing. His goal is to help sophisticated marketers understand how a holistic approach to data, technology, and services can help them advance their cross-channel marketing programs. John has been with the company since 2005, as a result of Yes Marketing's acquisition of @Once, an ESP who launched the email programs of such companies as Nike, Nintendo, and Warner Bros. John served as @Once Director of Business Development for 5 years.
William Sears
SVP Solutions Architecture
William Sears, SVP Solutions Architecture, translates client business challenges into solutions that leverage leading Marketing Technologies. Specific areas of expertise include: Data Management,...
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William Sears
SVP Solutions Architecture
William Sears, SVP Solutions Architecture, translates client business challenges into solutions that leverage leading Marketing Technologies. Specific areas of expertise include: Data Management, Consumer Analytics, Platform Planning, and Adoption. Vertical expertise include: Consumer Packaged Goods, Automotive, Financial Services, Travel, and Retail. Bill leads the Technical Sales Support Team provide Marketing Transformation via sales enablement and technology solution design for consumer-lead organizations. Bill has broad market experience as an applied leader in marketing technology, consumer analytics, shopper marketing, digital marketing, and market research. He has delivered results and led on-site teams at more than 20 global brands. Participated in the design and application of the ‘Liquid Data’ platform in cooperation with IRI and IBM and has been providing digital marketing applications for the past 7 years. Recognized with multiple partner and innovator awards from his clients, Bill continues to challenge the boundaries of technology enabled data collection and application to drive marketing results for his clients. Personal Detail: Bill holds a BS in Marketing from Ithaca College, and a Ducktorate Degree from the Walt Disney University. He and his family are proud puppy raisers for Can Do Canines Assistance dogs (www.can-do-canines.org), having graduated seven dogs with two more at home today. www.linkedin.com/in/searswilliam
Ivy Shtereva
VP, Marketing
As a VP of marketing at Yes Marketing, Ivy is responsible for multichannel strategy and implementation across the email, database, web, and direct marketing channels. She is dedicated to improving...
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Ivy Shtereva
VP, Marketing
As a VP of marketing at Yes Marketing, Ivy is responsible for multichannel strategy and implementation across the email, database, web, and direct marketing channels. She is dedicated to improving the quantity and quality of incoming leads through a combination of engaging content, effective communication strategy, and timely follow-up. Ivy is committed to making Yes Marketing the undisputed thought leader in the industry when it comes to executable digital recommendations and has made significant strides to achieving this goal by authoring Yes Marketing's one-of-a-kind quarterly benchmark reports. In her free time, Ivy loves to travel to obscure US destinations to capture the true ‘local taste’ of every state (as long as meat is not involved). She’s an avid Chicago Bears fan and consistently exhibits Bears bias in setting her fantasy football lineups.
Matthew Neibert
VP, Product Development
As the leader of Yes Marketing’s Product Development teams, Matthew Neibert is responsible for driving product innovation, research, quality and development for the Yesmail360i platform. He has a...
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Matthew Neibert
VP, Product Development
As the leader of Yes Marketing’s Product Development teams, Matthew Neibert is responsible for driving product innovation, research, quality and development for the Yesmail360i platform. He has a passion for building world-class products and loves technology – especially when it's well architected, scalable and exceeds our clients expectations. Matt has over 15 years experience building and developing enterprise software and development teams.
Marcia Jacobs
VP, Client Services
Marcia Jacobs is an influential client-facing executive who is focused on developing trusting relationships with Yes Marketing’s clients with the ultimate goal of helping them drive revenue, ROI, and...
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Marcia Jacobs
VP, Client Services
Marcia Jacobs is an influential client-facing executive who is focused on developing trusting relationships with Yes Marketing’s clients with the ultimate goal of helping them drive revenue, ROI, and long-term marketing success. With over 20 years of experience in the MarTech space and deep expertise in digital, database, and product marketing, Marcia leads a team of account services professionals who manage Yes Marketing’s client engagements. The team focuses on understanding each client’s program inside and out, bringing innovative thinking, technology expertise, strategic guidance, and flawless execution to drive better marketing results. Marcia mentors and motivates her staff to exceed expectations, empowering them to excel in high-pressure, high-stakes environments. Marcia previously served as Vice President of Professional Services at Cheetah Digital where she was responsible for teams accountable for all aspects of new client onboarding and integration. Marcia holds a BA in Economics from University of Vermont.
Tanya Warner
SVP, Client Management and Services
Tanya Warner is a results-driven marketing executive with more than 20 years of CRM, direct marketing and email experience. Tanya leads a client services team supporting key strategic, integrated Yes...
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Tanya Warner
SVP, Client Management and Services
Tanya Warner is a results-driven marketing executive with more than 20 years of CRM, direct marketing and email experience. Tanya leads a client services team supporting key strategic, integrated Yes Marketing client relationships and focuses on helping clients acquire new customers, promote long-term loyalty, motivate brand advocacy, and improve retention. Prior to her time at Yes Marketing, Tanya served as Vice President Direct Marketing with Nationstar Mortgage, Vice President Client Service with Targetbase, and Senior Vice President of Agency Client Service with Epsilon. Her skill set includes Strategic Planning, Account Management, Database Management, Multichannel Direct Response Campaign Development, Creative Strategy, Marketing Operations and Process Improvement, for clients across industries including Financial Services, Travel & Hospitality, Retail, Consumer Goods, Insurance and Not-for-Profit Fundraising. Tanya holds a B.S. in Marketing from Dallas Baptist University.
Sumit Bhalla
SVP, Client Management and Services
Sumit Bhalla brings over 15 years of integrated sales, marketing and CRM delivery experience to his current role as Vice President of Client Management and Services for Yes Marketing. Sumit leads a...
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Sumit Bhalla
SVP, Client Management and Services
Sumit Bhalla brings over 15 years of integrated sales, marketing and CRM delivery experience to his current role as Vice President of Client Management and Services for Yes Marketing. Sumit leads a team that manages strategic Yes Marketing relationships across services, delivery and thought leadership. Previously, Sumit was Senior Director for Merkle's Insurance and Wealth Management vertical. Sumit led a team that managed relationships with clients such as AARP, Travelers Insurance, Aetna, Independence Blue Cross, 21st Century, Liberty Mutual, T.Rowe Price, Lincoln Financial and CUNA Mutual. Prior to Merkle, Sumit was Director of Marketing Systems for Liberty Mutual’s Personal Market. In this role, Sumit had responsibility for the strategic development of sales, marketing, and service technologies across the agency, call center, Internet, and third party channels. Sumit managed a staff comprised of project managers, business analyst, consultants and external vendors. Prior to Liberty Mutual, Sumit was a Principal Consultant in SAS Institute’s Customer Intelligence Practice. Previous to SAS, Sumit held consulting and management positions at Xchange and IBM Global Services serving across multiple industries. Sumit holds a B.S. in electrical engineering from Worcester Polytechnic Institute (WPI)
Matthew Caldwell
SVP, Creative
Matthew Caldwell is a 10-year veteran of email marketing design and is consumed with creating energetic layouts that look great and are impulsively clickable. An email designer since 1999, he is the...
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Matthew Caldwell
SVP, Creative
Matthew Caldwell is a 10-year veteran of email marketing design and is consumed with creating energetic layouts that look great and are impulsively clickable. An email designer since 1999, he is the founder of Yes Marketing's award-winning Creative Services group (clients include HP, Coca-Cola, Black & Decker, Calphalon). Matthew received a Bachelor’s Degree in Marketing from Indiana University and studied Art/Graphic Design at The Pacific Northwest College of Art and the Oregon College of Art & Craft. Matthew was formerly the Creative Director for ThrustMaster, Labtech, Logitech and @Once.
Gina Carfagno
SVP Sales
As SVP Sales, Gina Carfagno provides expertise in integrated customer experience solutions that drive results through a combination of data, analytics, big data technology, and agency solutions for...
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Gina Carfagno
SVP Sales
As SVP Sales, Gina Carfagno provides expertise in integrated customer experience solutions that drive results through a combination of data, analytics, big data technology, and agency solutions for Yes Marketing’s enterprise-level clients. Gina is responsible for developing business relationships across the insurance, financial services, CPG, Media & Publishing, retail, technology/hi-tech, telecommunications and travel and hospitality industries. She is the former SVP Cross Channel Sales at Epsilon, where she was responsible for strategic database, data, and analytical sales initiatives across all divisions and verticals. At Epsilon, she was actively involved in the go-to-market strategy for the CPG, telecommunications, and retail divisions. Gina also held senior sales positions at Merkle, Access Worldwide, and Harris Publishing.
Jason Warnock, SVP, Intelligence Products
Jason Warnock
SVP, Innovation Labs
Jason Warnock is a seasoned veteran of digital marketing. After creating successful email applications for Canadian bank CIBC (2004), Jason initiated and managed Deliverability Operations for Digital...
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Jason Warnock, SVP, Intelligence Products
Jason Warnock
SVP, Innovation Labs
Jason Warnock is a seasoned veteran of digital marketing. After creating successful email applications for Canadian bank CIBC (2004), Jason initiated and managed Deliverability Operations for Digital Connexxions (2006) implementing several key strategies for major publishing clients. After a successful acquisition of Digital Connexxions in 2006 by infoUSA, Jason proceeded to become Director of Deliverability for Yes Marketing (2007) followed by VP of Deliverability Services for Yes Marketing (2011). Jason has transformed Yes Marketing's Deliverability into an industry leading solution through enhanced offerings of technology and client services. Jason has designed successful technical and business strategies for several large Fortune 500 companies including: HP, Coke, Kodak, Facebook, eBay, Ancestry.com, and United Airlines.
Kara Alvarez
VP, Product Management
Kara leads our product management team responsible for development of Yes Marketing's cross-channel marketing & analytics platform, Yesmail360i, and supporting services. She has over 20...
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Kara Alvarez
VP, Product Management
Kara leads our product management team responsible for development of Yes Marketing's cross-channel marketing & analytics platform, Yesmail360i, and supporting services. She has over 20 years of product development experience with B2B and B2C products ranging from software to services to manufactured products. For the last twelve years, Kara has focused exclusively on the development of marketing technology software. She is driven to ensure our platform enables clients to make their data actionable. Kara interacts frequently with our teams and clients to truly understand their challenges and to ensure development addresses those needs and exceeds expectations.
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Our Customer Experience Experts

Meet the Team New One

David Johnson
Product Manager
Over the past 15 years at Yes Marketing, I have worked in Reply Handling, Technical Support and now Product Management. I stay because of the people. We have fantastic clients, savvy vendors and...
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David Johnson
Product Manager
Over the past 15 years at Yes Marketing, I have worked in Reply Handling, Technical Support and now Product Management. I stay because of the people. We have fantastic clients, savvy vendors and wonderful team members in every department. No one is afraid to voice their opinion when they have less-than-positive feedback about a product or a feature. I am grateful that someone took the time to explain what’s irking them instead of remaining quiet. Open communication strengthens relationships.
David Stodd
Business Services Consultant
Dave has over a decade of experience in the email marketing space. In between was a stint as a Loan Officer with Flagstar Bank. Prior to @Once (Yes Marketing's original form), Dave worked in the...
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David Stodd
Business Services Consultant
Dave has over a decade of experience in the email marketing space. In between was a stint as a Loan Officer with Flagstar Bank. Prior to @Once (Yes Marketing's original form), Dave worked in the Inside Sales Group for a Custom Label manufacturer. His primary role at Yes Marketing is generating and developing Leads for the Sales Team. He answers all incoming web inquiries and also reaches out to those who download information. Dave holds a Bachelor’s Degree in Graphic Design from Oregon State University and remains a passionate Beaver fan and is reborn artist-painter-blogger.
David Ascensao
Technical Manager
David joined a precursor to Yes Marketing in August 1996 and has seen many changes in the intervening years. He moved from Technical Support to Email List Management, then to his current position as...
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David Ascensao
Technical Manager
David joined a precursor to Yes Marketing in August 1996 and has seen many changes in the intervening years. He moved from Technical Support to Email List Management, then to his current position as a Client Services Engineer. With over 10 years of experience in Email Marketing, he has seen it progress from an interesting way to engage customers to a must have engagement process for almost all businesses. This background gives David a wide perspective of the email engagement stream and provides him with insight that he uses daily to improve the service that Yes Marketing provides to our clients.
Dennis Dugan
VP, Client Services
As VP of Client Services, Dennis is responsible for supporting Client Services teams with integrations, process improvements and data-driven strategies to drive revenue. He and his team focuses on...
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Dennis Dugan
VP, Client Services
As VP of Client Services, Dennis is responsible for supporting Client Services teams with integrations, process improvements and data-driven strategies to drive revenue. He and his team focuses on understanding each client’s program inside and out, bringing innovative thinking, technology expertise, strategic guidance, and flawless execution to drive better marketing results. Dennis started his email career in email as an Account Manager in 2000 and has worked with major retailers and financial clients during his tenure at Yes Marketing. Dennis holds a BS in Organizational Communications from University of Portland. Go Pilots!
Dirk Moore
VP, Business Development
For the past 14 years Dirk has experience working with Yes Marketing, first as a business partner for over 10 years and then as a full-time employee in January of 2015. He is responsible for...
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Dirk Moore
VP, Business Development
For the past 14 years Dirk has experience working with Yes Marketing, first as a business partner for over 10 years and then as a full-time employee in January of 2015. He is responsible for strategic sales and partnerships. In his career Dirk has worked for companies such as Matchlogic, Excite, Doubleclick and Alterian offering both digital and CRM solutions. He has led both sales and account management global teams for organizations such as General Motors, Procter and Gamble, Apple, Cisco, Sprint, Travelocity, LAN Airlines, AMIA Chile and Wunderman Brazil. Dirk takes both a strategic and personal approach to understanding the individual and company goals with each relationship to ensure that these are not only met, but exceeded. Dirk lives just outside Boulder, Colorado and is an avid snow skier, biker, and mountain hiker.
Erica Huntley
Sr. Marketing Strategist
Erica Huntley is a senior marketing strategist for Yes Marketing Agency Services. Her role is helping companies develop the right marketing strategies to meet their overarching business goals and...
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Erica Huntley
Sr. Marketing Strategist
Erica Huntley is a senior marketing strategist for Yes Marketing Agency Services. Her role is helping companies develop the right marketing strategies to meet their overarching business goals and objectives. Prior to Yes Marketing, she managed loyalty communication strategy, development and execution for over 8 years at Choice Hotels International. She brings a total of 15 years in the hospitality industry focused on loyalty marketing and operations, plus 6 years in B2B sales. She’s experienced in several marketing tactics from digital personalization to test & learn methodologies to omnichannel marketing. Erica resides about an hour outside of Washington, DC in Maryland. She enjoys spending time with family, friends, and savoring good food.