Who We Are

Our Leadership Team

With a wealth of knowledge and experience in the cross-channel marketing technology space, our Leadership Team drives the vision and execution of best-in-class technology and services that help our clients achieve their goals and exceed the demands of their customers.

Leadership Team New One

Jim Sturm
President
Jim Sturm serves as President of Yes Marketing. Previously, Jim was the President & CEO of Brierley+Partners from 2007 to 2018. During his tenure at Brierley, he established the...
Read More
x
Jim Sturm
President
Jim Sturm serves as President of Yes Marketing. Previously, Jim was the President & CEO of Brierley+Partners from 2007 to 2018. During his tenure at Brierley, he established the company as the leader in the global loyalty and CRM market. He expanded the company's technology and agency service offerings while driving annual double-digit growth. Jim's technology-focused leadership has gained recognition throughout the industry which resulted in his selection as a Tech Titan for his technology contributions with Brierley. Jim serves on the Board of Directors for the North Texas Make-A-Wish Foundation. Prior to Brierley, Jim spent over 20 years with Electronic Data Systems, an industry technology leader providing a broad portfolio of Business Process Management and Technology solutions. Jim holds a degree in Business Administration, Finance and Management Information Systems from the State University of New York at Buffalo.
Michael Iaccarino
Chairman and CEO, Infogroup
Mr. Michael L. Iaccarino is Chairman and CEO of Infogroup (parent of Yes Marketing), a leading provider of high-value data and multi-channel marketing solutions delivered in real-time...
Read More
x
Michael Iaccarino
Chairman and CEO, Infogroup
Mr. Michael L. Iaccarino is Chairman and CEO of Infogroup (parent of Yes Marketing), a leading provider of high-value data and multi-channel marketing solutions delivered in real-time and used by small businesses and enterprise brands. Mr. Iaccarino has served as a Director of Infogroup since 2010. In 2011, he assumed the role of Chairman and CEO. Mr. Iaccarino served as the President and Chief Executive Officer of Mobile Messenger from 2009 to 2011, establishing the company as one of the dominant mobile technology players in North America. Prior to joining Mobile Messenger, he was Chief Executive Officer of Epsilon from 2001 to 2009, transforming Epsilon into one of the United States’ leading database marketing companies. Epsilon achieved a more than threefold growth in revenue and a sixfold increase in EBITDA under his leadership. Mr. Iaccarino also served as Epsilon’s Chief Financial Officer from 1998 to 2001, playing a crucial role in the spin-out of Epsilon from American Express and where he led a nearly 400% increase in revenues during his tenure. Before Epsilon, Mr. Iaccarino was a Senior Manager at PriceWaterhouseCoopers and the Corporate Controller at Summit Technology after having started his career at KPMG’s High Technology practice. He has extensive experience in mergers and acquisitions activity and in turnaround situations. Mr. Iaccarino holds a B.S. in Accounting and English from Boston College where he graduated magna cum laude and is a former Certified Public Accountant. Mr. Iaccarino currently serves on the Audit Committee and Board of Directors of Affinion Group, a multi-national, publicly traded marketing services company.
David McRae
Chief Operating Officer
David is Chief Operating Officer of Yes Marketing. His teams are responsible for leveraging integrated marketing, data, insight resources and technology solutions to drive improved...
Read More
x
David McRae
Chief Operating Officer
David is Chief Operating Officer of Yes Marketing. His teams are responsible for leveraging integrated marketing, data, insight resources and technology solutions to drive improved marketing ROI for enterprise clients that deliver results. David spent 15 years at Epsilon, a leading marketing services provider, as President of Purple at Epsilon. While at Epsilon, David was responsible for managing their agency, strategic consulting, and analytic businesses. During his tenure there, he was part of the leadership team that successfully grew the company from $20mm to over $500mm in annual revenue. Prior to Epsilon, David worked for seven years for Westvaco in the operations management group. He received his BBA from the University of Georgia in 1981, and his MBA from Mercer University in 1992.
Michael Penney
Managing Director, Agency Services
As Managing Director of agency services, Mike Penney is leading the development and expansion of professional services at Yes Marketing to address our clients’ increasing demand for...
Read More
x
Michael Penney
Managing Director, Agency Services
As Managing Director of agency services, Mike Penney is leading the development and expansion of professional services at Yes Marketing to address our clients’ increasing demand for integrated solutions. Before joining Yes Marketing, Mike founded DUDE Digital, where he worked with senior leaders to make improvements in their marketing and help them develop their marketing organizations. He offered a strategic perspective and particular depth in applying knowledge of requisite analytics, big data, technology, and tools to help with a broad range of opportunities. Prior to this, Mike led Epsilon's strategic consulting, advanced analytics and digital consulting capabilities and had leadership responsibilities in several professional services organizations, including McKinsey & Company and Accenture.
John Hollands
EVP, Sales
As EVP of Sales, John Hollands leads global sales for Yes Marketing. His goal is to help sophisticated marketers understand how a holistic approach to data, technology, and services...
Read More
x
John Hollands
EVP, Sales
As EVP of Sales, John Hollands leads global sales for Yes Marketing. His goal is to help sophisticated marketers understand how a holistic approach to data, technology, and services can help them advance their cross-channel marketing programs. John has been with the company since 2005, as a result of Yes Marketing's acquisition of @Once, an ESP who launched the email programs of such companies as Nike, Nintendo, and Warner Bros. John served as @Once Director of Business Development for 5 years.
William Sears
SVP Solutions Architecture
William Sears, SVP Solutions Architecture, translates client business challenges into solutions that leverage leading Marketing Technologies. Specific areas of expertise include: Data...
Read More
x
William Sears
SVP Solutions Architecture
William Sears, SVP Solutions Architecture, translates client business challenges into solutions that leverage leading Marketing Technologies. Specific areas of expertise include: Data Management, Consumer Analytics, Platform Planning, and Adoption. Vertical expertise include: Consumer Packaged Goods, Automotive, Financial Services, Travel, and Retail. Bill leads the Technical Sales Support Team provide Marketing Transformation via sales enablement and technology solution design for consumer-lead organizations. Bill has broad market experience as an applied leader in marketing technology, consumer analytics, shopper marketing, digital marketing, and market research. He has delivered results and led on-site teams at more than 20 global brands. Participated in the design and application of the ‘Liquid Data’ platform in cooperation with IRI and IBM and has been providing digital marketing applications for the past 7 years. Recognized with multiple partner and innovator awards from his clients, Bill continues to challenge the boundaries of technology enabled data collection and application to drive marketing results for his clients. Personal Detail: Bill holds a BS in Marketing from Ithaca College, and a Ducktorate Degree from the Walt Disney University. He and his family are proud puppy raisers for Can Do Canines Assistance dogs (www.can-do-canines.org), having graduated seven dogs with two more at home today. www.linkedin.com/in/searswilliam
Ivy Shtereva
VP, Marketing
As a VP of marketing at Yes Marketing, Ivy is responsible for multichannel strategy and implementation across the email, database, web, and direct marketing channels. She is dedicated...
Read More
x
Ivy Shtereva
VP, Marketing
As a VP of marketing at Yes Marketing, Ivy is responsible for multichannel strategy and implementation across the email, database, web, and direct marketing channels. She is dedicated to improving the quantity and quality of incoming leads through a combination of engaging content, effective communication strategy, and timely follow-up. Ivy is committed to making Yes Marketing the undisputed thought leader in the industry when it comes to executable digital recommendations and has made significant strides to achieving this goal by authoring Yes Marketing's one-of-a-kind quarterly benchmark reports. In her free time, Ivy loves to travel to obscure US destinations to capture the true ‘local taste’ of every state (as long as meat is not involved). She’s an avid Chicago Bears fan and consistently exhibits Bears bias in setting her fantasy football lineups.
Matthew Neibert
VP, Product Development
As the leader of Yes Marketing’s Product Development teams, Matthew Neibert is responsible for driving product innovation, research, quality and development for the Yesmail360i...
Read More
x
Matthew Neibert
VP, Product Development
As the leader of Yes Marketing’s Product Development teams, Matthew Neibert is responsible for driving product innovation, research, quality and development for the Yesmail360i platform. He has a passion for building world-class products and loves technology – especially when it's well architected, scalable and exceeds our clients expectations. Matt has over 15 years experience building and developing enterprise software and development teams.
Tim Smith
GM, Digital Services
As GM, Digital Services Tim leads the digital marketing practice for Yes Marketing. Tim is a seasoned marketing and AdTech professional based in the New York area. His expertise is in...
Read More
x
Tim Smith
GM, Digital Services
As GM, Digital Services Tim leads the digital marketing practice for Yes Marketing. Tim is a seasoned marketing and AdTech professional based in the New York area. His expertise is in working with global Fortune 1000 clients to translate their business objectives into digital marketing programs with a high ROI. He began his career with Modem Media, one of the original Digital Agencies in the US, managing website builds, e-mail programs and some of the first online media campaigns for Fortune 500 brands. Tim was also a founding member Lemonade, a Social Commerce platform which enabled consumers and celebrities alike to recommend products and services to their friends and fans. In addition, he led the Customer Success team at [x+1] / Rocket Fuel supporting both the AI-powered Programmatic Media business including display, mobile, video, and social. Tim also developed strategies and programs on their SaaS Platform featuring a DMP, Mobile SDK and Site Optimization products. Most recently, he served as Managing Director, US for AppsFlyer, the leading Mobile Attribution platform, where he ran the US presence focused on operations and revenue growth. Tim loves working with clients to develop innovative ways to use data to generate consumer and business intelligence that increases the efficiency and effectiveness of digital marketing programs.
Marcia Jacobs
VP, Client Services
Marcia Jacobs is an influential client-facing executive who is focused on developing trusting relationships with Yes Marketing’s clients with the ultimate goal of helping them drive...
Read More
x
Marcia Jacobs
VP, Client Services
Marcia Jacobs is an influential client-facing executive who is focused on developing trusting relationships with Yes Marketing’s clients with the ultimate goal of helping them drive revenue, ROI, and long-term marketing success. With over 20 years of experience in the MarTech space and deep expertise in digital, database, and product marketing, Marcia leads a team of account services professionals who manage Yes Marketing’s client engagements. The team focuses on understanding each client’s program inside and out, bringing innovative thinking, technology expertise, strategic guidance, and flawless execution to drive better marketing results. Marcia mentors and motivates her staff to exceed expectations, empowering them to excel in high-pressure, high-stakes environments. Marcia previously served as Vice President of Professional Services at Cheetah Digital where she was responsible for teams accountable for all aspects of new client onboarding and integration. Marcia holds a BA in Economics from University of Vermont.
Tanya Warner
SVP, Client Management and Services
Tanya Warner is a results-driven marketing executive with more than 20 years of CRM, direct marketing and email experience. Tanya leads a client services team supporting key strategic...
Read More
x
Tanya Warner
SVP, Client Management and Services
Tanya Warner is a results-driven marketing executive with more than 20 years of CRM, direct marketing and email experience. Tanya leads a client services team supporting key strategic, integrated Yes Marketing client relationships and focuses on helping clients acquire new customers, promote long-term loyalty, motivate brand advocacy, and improve retention. Prior to her time at Yes Marketing, Tanya served as Vice President Direct Marketing with Nationstar Mortgage, Vice President Client Service with Targetbase, and Senior Vice President of Agency Client Service with Epsilon. Her skill set includes Strategic Planning, Account Management, Database Management, Multichannel Direct Response Campaign Development, Creative Strategy, Marketing Operations and Process Improvement, for clients across industries including Financial Services, Travel & Hospitality, Retail, Consumer Goods, Insurance and Not-for-Profit Fundraising. Tanya holds a B.S. in Marketing from Dallas Baptist University.
Sumit Bhalla
SVP, Client Management and Services
Sumit Bhalla brings over 15 years of integrated sales, marketing and CRM delivery experience to his current role as Vice President of Client Management and Services for Yes Marketing....
Read More
x
Sumit Bhalla
SVP, Client Management and Services
Sumit Bhalla brings over 15 years of integrated sales, marketing and CRM delivery experience to his current role as Vice President of Client Management and Services for Yes Marketing. Sumit leads a team that manages strategic Yes Marketing relationships across services, delivery and thought leadership. Previously, Sumit was Senior Director for Merkle's Insurance and Wealth Management vertical. Sumit led a team that managed relationships with clients such as AARP, Travelers Insurance, Aetna, Independence Blue Cross, 21st Century, Liberty Mutual, T.Rowe Price, Lincoln Financial and CUNA Mutual. Prior to Merkle, Sumit was Director of Marketing Systems for Liberty Mutual’s Personal Market. In this role, Sumit had responsibility for the strategic development of sales, marketing, and service technologies across the agency, call center, Internet, and third party channels. Sumit managed a staff comprised of project managers, business analyst, consultants and external vendors. Prior to Liberty Mutual, Sumit was a Principal Consultant in SAS Institute’s Customer Intelligence Practice. Previous to SAS, Sumit held consulting and management positions at Xchange and IBM Global Services serving across multiple industries. Sumit holds a B.S. in electrical engineering from Worcester Polytechnic Institute (WPI)
Matthew Caldwell
SVP, Creative
Matthew Caldwell is a 10-year veteran of email marketing design and is consumed with creating energetic layouts that look great and are impulsively clickable. An email designer since...
Read More
x
Matthew Caldwell
SVP, Creative
Matthew Caldwell is a 10-year veteran of email marketing design and is consumed with creating energetic layouts that look great and are impulsively clickable. An email designer since 1999, he is the founder of Yes Marketing's award-winning Creative Services group (clients include HP, Coca-Cola, Black & Decker, Calphalon). Matthew received a Bachelor’s Degree in Marketing from Indiana University and studied Art/Graphic Design at The Pacific Northwest College of Art and the Oregon College of Art & Craft. Matthew was formerly the Creative Director for ThrustMaster, Labtech, Logitech and @Once.
Gina Carfagno
SVP Sales
As SVP Sales, Gina Carfagno provides expertise in integrated customer experience solutions that drive results through a combination of data, analytics, big data technology, and agency...
Read More
x
Gina Carfagno
SVP Sales
As SVP Sales, Gina Carfagno provides expertise in integrated customer experience solutions that drive results through a combination of data, analytics, big data technology, and agency solutions for Yes Marketing’s enterprise-level clients. Gina is responsible for developing business relationships across the insurance, financial services, CPG, Media & Publishing, retail, technology/hi-tech, telecommunications and travel and hospitality industries. She is the former SVP Cross Channel Sales at Epsilon, where she was responsible for strategic database, data, and analytical sales initiatives across all divisions and verticals. At Epsilon, she was actively involved in the go-to-market strategy for the CPG, telecommunications, and retail divisions. Gina also held senior sales positions at Merkle, Access Worldwide, and Harris Publishing.
Jason Warnock
SVP, Innovation Labs
Jason Warnock is a seasoned veteran of digital marketing. After creating successful email applications for Canadian bank CIBC (2004), Jason initiated and managed Deliverability...
Read More
x
Jason Warnock
SVP, Innovation Labs
Jason Warnock is a seasoned veteran of digital marketing. After creating successful email applications for Canadian bank CIBC (2004), Jason initiated and managed Deliverability Operations for Digital Connexxions (2006) implementing several key strategies for major publishing clients. After a successful acquisition of Digital Connexxions in 2006 by infoUSA, Jason proceeded to become Director of Deliverability for Yes Marketing (2007) followed by VP of Deliverability Services for Yes Marketing (2011). Jason has transformed Yes Marketing's Deliverability into an industry leading solution through enhanced offerings of technology and client services. Jason has designed successful technical and business strategies for several large Fortune 500 companies including: HP, Coke, Kodak, Facebook, eBay, Ancestry.com, and United Airlines.
Kara Alvarez
VP, Product Management
Kara leads our product management team responsible for development of Yes Marketing's cross-channel marketing & analytics platform, Yesmail360i, and supporting services. She...
Read More
x
Kara Alvarez
VP, Product Management
Kara leads our product management team responsible for development of Yes Marketing's cross-channel marketing & analytics platform, Yesmail360i, and supporting services. She has over 20 years of product development experience with B2B and B2C products ranging from software to services to manufactured products. For the last twelve years, Kara has focused exclusively on the development of marketing technology software. She is driven to ensure our platform enables clients to make their data actionable. Kara interacts frequently with our teams and clients to truly understand their challenges and to ensure development addresses those needs and exceeds expectations.
Background: 
Grey

Our Customer Experience Experts

Meet the Team New One

Avery Hedde
Project Manager
Avery is a Project Manager based out of the Chicago office. Avery joined Yes Marketing in 2016 and is responsible for the implementation of short and long-term initiatives, ensuring the company stays...
Read More
x
Avery Hedde
Project Manager
Avery is a Project Manager based out of the Chicago office. Avery joined Yes Marketing in 2016 and is responsible for the implementation of short and long-term initiatives, ensuring the company stays closely aligned with our vision and mission. She communicates cross-department and works closely with senior leadership to develop new processes and standards. Avery holds a Bachelor’s of Science degree in Marketing and Management with a specialization in Sales, from the University of Alabama. Roll Tide!
Beth Frysztak
Vice President, Global Client Strategy
Beth Frysztak has over 25 years of experience working with Yes Marketing’s largest enterprise-level clients. She is a dynamic, strategic, integrated marketing consultant with expertise in all aspects...
Read More
x
Beth Frysztak
Vice President, Global Client Strategy
Beth Frysztak has over 25 years of experience working with Yes Marketing’s largest enterprise-level clients. She is a dynamic, strategic, integrated marketing consultant with expertise in all aspects of the marketing continuum. Beth has consulted with some of the largest financial institutions across the world, focusing on organic revenue growth, new customer acquisitions, cross selling, and topline results. For the last 15 years, Beth’s career has been concentrated on Global CRM and database strategies, supporting cross-channel multi-platform integrations that have driven the alignment of multiple business units and the integration of Sales, IT, Technology, Finance and Leadership across the organization. Our clients look to her as a key influencer and thought leader in Global Data Strategy, social media and digital marketing in both the B2B and B2C sectors. A collaborative and strategic thinker, she works closely with our clients to provide marketplace insight and strategic guidance to help them win against the competition.
Bob White
Director, Client Services
As an Account Director at Yes Marketing, Bob is responsible for owning and cultivating strong relationships. He spends his days helping his clients plan, build and maintain customer experiences. He...
Read More
x
Bob White
Director, Client Services
As an Account Director at Yes Marketing, Bob is responsible for owning and cultivating strong relationships. He spends his days helping his clients plan, build and maintain customer experiences. He also collaborates with various teams to foster program growth and strategic thought leadership, overseeing day-to-day processes, issue remediation and resolution as well as program management. He plays an advisory role for his clients and borrows from his many years of experience in digital marketing. Bob spends his nights, and money, traveling whenever possible. He also enjoys consuming as much pop culture as time allows by listening to music, watching TV & movies, going to galleries and attending live performances.
Brad Van Der Woerd
VP Professional Services, Intelligence Products
Brad provides global email deliverability leadership and management for Yes Marketing’s Intelligence Products team. His expertise includes providing digital marketing strategies, email deliverability...
Read More
x
Brad Van Der Woerd
VP Professional Services, Intelligence Products
Brad provides global email deliverability leadership and management for Yes Marketing’s Intelligence Products team. His expertise includes providing digital marketing strategies, email deliverability consulting and best practices to a wide variety of Fortune 500 companies including eBay, Visa, Gap, US Bank and many more. Brad holds 10 years of experience within digital marketing and is passionate about team engagement, people development and driving results for clients.
Bryan Finke
Vice President, Customer Experience & Communication Strategies
Bryan has 17 years of experience guiding brand marketing and digital strategy for a variety of industries and brands. His background includes nearly a decade with Nike where he was a key player in...
Read More
x
Bryan Finke
Vice President, Customer Experience & Communication Strategies
Bryan has 17 years of experience guiding brand marketing and digital strategy for a variety of industries and brands. His background includes nearly a decade with Nike where he was a key player in defining and leading Nike’s digital marketing strategy; directing the team and agencies responsible for industry leading and award winning experiences such as Nike iD and Nike+. Bryan has also led the marketing organization at consumer brands LaCrosse Footwear and the innovative sustainable apparel brand NAU. Beyond brand building and digital work, Bryan also has extensive experience optimizing retail business and customer engagement across media channels, direct stores, e-commerce and with wholesale partners. His consulting experience extends across B2B and B2C clients and has included multiple start-up ventures and work within the non-profit and social responsibility space.
Carol Ho
Account Manager
Carol is currently a Senior Account Manager from the London office working on a number of clients from various backgrounds, ranging from retail to the gym industry. She has gained experience through...
Read More
x
Carol Ho
Account Manager
Carol is currently a Senior Account Manager from the London office working on a number of clients from various backgrounds, ranging from retail to the gym industry. She has gained experience through a number of Social Media internships throughout college as well as starting off her career in Marketing Research, prior to joining the Yes Marketing team. Carol is a graduate from Rutgers University with a BS in Marketing and a BA in Art History.