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Our customer acquisition tool, Customer Generator, offers rich attribution tracking of campaign engagement metrics, social shares, and generated revenue that a specific consumer drives for the brand as a result of sharing the email on a social network.
With Customer Generator you can expand the reach of your email campaigns beyond your subscribers. With a click of a button, campaign recipients can share your emails with their networks on a number of social channels. Customer Generator tracks each ‘share’, campaign click, new subscriber and purchase resulting from the message.
Measurement is key for determining campaign success and social media has long been a challenge in this department. Customer Generator tracks opens, ‘shares’, revenue, and number of new subscribers and attributes it back to the original email campaign that has been posted on social, thus providing measurable success metrics and determining each campaign’s ROI.
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Customer Generator helps you identify your brand advocates – the subscribers who share your content on their social networks. The tool also tracks the engagement and revenue each ‘share’ generates, allowing you to develop campaigns that target your most valuable subscribers and incentivize social sharing. This, in turn, generates digital word-of-mouth and drives organic subscriber growth.
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