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Over 90% of Americans own a cell phone and over two-thirds own a smartphone. Needless to say, consumers are inseparable from their hand-held devices which means mobile needs to be an inseparable part of your marketing strategy.
With its unmatched reach and a near 100% open rate, text messaging is universal. By incorporating SMS into your marketing strategy, you can quickly execute versatile mobile marketing campaigns and reach prospects at the right place and at the right time while driving a near-perfect read rate for your messages.
The smartphone is a consumer’s Swiss army knife – it’s a camera, a GPS, a search engine, a video player, a newspaper, and so much more. Perhaps most importantly for marketers, it’s also a wallet. With Mobile Wallet you can drive in-store visits, increase coupon redemption rates, and incentivize customers to purchase in a more direct way, going beyond apps and text messaging.
Everyone’s smartphone can become an effective and accessible marketing tool with the right strategy and technology. Push campaigns via mobile apps are a great way to leverage the ‘anytime, anywhere’ aspect of the smartphone and deliver communications, tailored to consumers’ actions or surroundings.
Responsive emails generate 55% higher mobile Click-to-Open rate (CTO) and 23% higher desktop CTO than non-responsive ones, which makes responsible design a key determinant of consumer engagement. Our creative team knows this better than anyone. But don’t take our word for it, check out the responsive templates they’ve built for major brands from Marriott to See’s Candies.
Send us a note and let’s talk about how we can work together to build something great.