Testimonials

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Success Stories

Testimonials

“Yes Marketing is one of our longest serving and most trusted marketing partners. From direct mail campaigns to audience profiles and email marketing, our team at Yes Marketing has enhanced our direct marketing program and has played a pivotal role in the evolution of our customer engagement strategies while never losing sight of the values that define our historic brand.”
Marketing Director
"Yes Marketing’s full-service offering ensured we had technical, strategic, and account support every step of the way. It made a world of difference that our digital and direct marketing needs were met by a single partner."
Chief Marketing Officer
"This was an especially complicated implementation, but we were able to work with Yes Marketing so effectively that it ended up being the easiest onboarding I have ever worked on. Incredibly, we were able to implement this complex new system within five months of delivering the requirements."
VP, Business Intelligence and Digital Analytics
"We’ve already seen an incredible return on our investment with our first customer advocacy campaign. We are looking forward to building upon this initial success and expanding the capabilities of our global marketing efforts in partnership with Yes Marketing."
Global Head CRM, Analytics and Marketing Tech
"We are thrilled with the increase in engagement and conversion we’ve seen since implementing the new template designed by Yes Marketing. Our customers love it and our team loves it because it delivers incremental results while making our jobs easier."
Head of CRM and Marketing Operations
"We switched to Yes Marketing last December and haven’t looked back. We’ve seen a major improvement in transparency and service. Over the course of a few short months, Yes Marketing’s deliverability team identified and rectified the long-term inboxing problems we had been battling for years.”
CEO and Founder
"From the first day we came on board, their dedicated team has gone above and beyond to make the transition seamless and push our program to new heights. The strategic guidance, relentless account management, and flawless execution are but a few of the benefits we’ve reaped through our partnership with Yes Marketing."
Director Channel Strategy
"Shortly after the template was completed, we merged with Lux Group and needed to incorporate their brand's design elements into our emails. With the template system designed by Yes Marketing, creating a consistent look and feel for our new brands was a matter of updating simple elements within the template, such as the logo and color scheme. Without our new templates, it would have taken us weeks to communicate a cohesive message that adhered to each brand's guidelines."
Head of CRM and Marketing Operations
"The Year in Review campaign was the single best execution of an end to-end campaign we have done since I have been at Marriott. This could not have been accomplished without Yes Marketing; their in-depth insights, meticulous planning, innovative communication strategy, and exceptional creative storyboarding were at the helm of Marriott Rewards’ success in Q4 as a whole and specifically, the month of December. The collaboration that led to the innovative Year in Review program has us looking forward to the future."
Senior Manager, Member Marketing
"In addition to helping us save money and precious resources by getting us up and running so quickly, Yes Marketing has also been an excellent strategic partner, giving us support with creative design and strategic help when we’ve needed extra resources. They’ve been incredibly responsive and reliable. We are so pleased with our decision to work with them.”
Sr Manager of Global Marketing
"We’re looking forward to launching more campaigns using Customer Generator in the future. We were able to leverage the subscribers we already had to expand the reach of our marketing promo across social media. And most importantly, we could accurately measure the impact of the campaign in the end.” 
Online Marketing Manager,
"I really appreciate the one-on-one support we have received from Yes Marketing. During the migration their team was instrumental in ensuring a smooth and seamless transition. I’ve managed a number of other platform migrations and I can confidently say that I have received the highest quality of service from Yes Marketing’s team."
Email Marketing Specialist
"We have built an exceptional partnership with Yes Marketing and they have been extremely responsive to the changing needs of our business. They are a trusted resource and are often our first phone call to understand how to best leverage our data for new marketing initiatives."
VP, Marketing & Direct Sales
"Yes Marketing's Deliverability Intelligence tool is phenomenal. It provides a detailed view of our inboxing rates by ISP and includes deliverability data beyond anything we’ve seen in the market. It enables us not only to monitor our campaigns, and identify any issues that require attention, but it also provides a great gage for our segmentation practices. It shows us what programs and audience segments need attention based on how they inbox and enables us to fine-tune them accordingly. As an added bonus, it is extremely easy to use compared to other tools out there."
Director, Email Marketing
"One of the most important tasks we accomplished working with Yes Marketing and utilizing their industry expertise and cross-client learnings, was identifying a true opportunity to not only drive incremental revenue, but overall engagement that translates to customer loyalty. That’s what the lifecycle trigger program did for us and that’s where Yes Marketing's partnership and experience in the retail industry proved instrumental for our success."
Marketing Specialist
"Yes Marketing’s Deliverability Intelligence tool is clean and user-friendly. It provides inboxing reports for our campaigns within minutes of deployment, and captures all critical need-to-know deliverability metrics. If an issue needs to be addressed, we can always rely on Yes Marketing’s deliverability team for investigation and resolution. That is… if they haven’t resolved it already. We are sending different types of email campaigns linking to different sites and they experience different types of deliverability challenges. Yes Marketing’s Deliverability Intelligence has helped us monitor all of them – if our authentication breaks, we know immediately; if we start bulking at Gmail, we can make targeting changes; if we are blacklisted, we can take care of it promptly. Since deliverability can make or break an email program, these are critical issues to be aware of. Yes Marketing’s deliverability team is great about noticing problems and reaching out to ISPs to mitigate them on our behalf or giving us actionable suggestions on changing our practices to achieve optimal inboxing."
Email Marketing Manager
"Yes Marketing provides amazing digital marketing tools to help us reach our customers, which is crucial for a company like ours with a strong online presence. We are excited to partner with Yes Marketing and look forward to working with their team."
Director of Marketing
"Prior to engaging Yes Marketing, our team had conducted our own brand research that had pretty good results due to our extremely loyal fan-base. We felt that we only scratched the surface with some of the brand research that we had done. We felt that we could layer in additional segments to help verify our findings and quantify the investment that we wanted to make. We really believed that gaining a deeper understanding of our customers would help us be successful in creating lifetime value."
Senior Manager, Strategy and Analytics
"We always knew we had male buyers, but we had no idea how valuable he was to our portfolio until Yes Marketing showed us."
Senior Manager, Strategy and Analytics
"Yes Marketing’s cross-channel communications platform and outstanding service team are a major driver of the new initiatives we have been able to implement and the success they’ve reaped. The flexibility of Yesmail360i has allowed us not only to consistently analyze our digital marketing program but also improve it every step of the way. We are lucky to have found a technology partner that moves as fast as we do and enables us to realize our vision.”
Email Marketing Specialist
"For a tool that provides this amount of complex multichannel data, Market Intelligence is a lesson in how to design a user-friendly interface. The data visualization it boasts is better than anything I’ve seen. More importantly, it clearly pinpoints impactful campaigns that result in spikes in engagement. It clearly shows us who we can learn from and what we need to improve."
Director, Email Marketing
"Yes Marketing’s digital and direct marketing expertise enabled us to automate triggered email campaigns, eliminate excess spend on inactive customers, and ultimately increase revenue."
Marketing Retention Manager
"We expanded our services with Yes Marketing to include strategy services where we meet on a weekly basis and go through all of our priorities and put them into a roadmap so we know exactly where they are slated for execution in the future.  It is invaluable to us."
Senior Manager, Strategy and Analytics
"We heard repeatedly from Yes Marketing clients how immersed they have become in their client’s business.  Creative, tech, and account teams all put in the time to learn any client’s particular business challenges."
CEO and Co-Founder
"As our business continues its rapid growth, we require a CRM solution that drives contextual relevancy that consistently delivers superior results, and Yes Marketing does just that. We are proud to have them as a partner."
CEO
"This is an example of how a cohesive storyline, personalized content, and innovative execution deliver greater value and relevance for members. Through the Year in Review program, we were able to leverage individual members’ key accomplishments to drive re-engagement."
Campaign Manager
"Yes Marketing’s Template Builder and custom email solution have saved us an extraordinary amount of time and manual effort. It’s allowed us to weave email into our campaign orchestration. What might have taken hours or even days to plan, optimize and deploy can now be done in a matter of minutes.”
CRM Director
"The Yes Marketing’s Deliverability team conducted an extensive assessment of SHOP.COM’s in-house email program and recommended actionable strategies to significantly reduce our bounce rates and spam complaints. Our dedicated deliverability analysts were able to identify specific areas of improvement and provide a custom approach to attain optimal inboxing results and establish a solid sending reputation. We are excited to have a true deliverability partner who boasts global coverage support, thus helping us achieve excellent inboxing rates both in North America and across the globe."
Director of Marketing Analytics
"The account managers at Yes Marketing took ownership of all updates necessary for our tracking links, creative revisions, enablement and deployment. Then not only did they conduct tests and QA, but they also completed the feedback loop by providing follow-up metrics for analysis. For just one of our campaigns, the open rate was over 25% and had a 1.2% conversion rate."
Product Manager
"Yes Marketing’s deliverability team has become our immediate go-to when we have deliverability questions or concerns. With a very small email team of three, we don't have the depth of knowledge nor opportunity to dig into deliverability to the extent needed so it's fantastic having a resource at our fingertips. Between their team and the Deliverability Intelligence tool, we are well-poised to learn and grow our internal knowledge and understanding of this ever-changing but crucial component of running an email program."
Email Channel Manager
"Even though we were paying for a license with the leading deliverability services provider on the market, we quickly discovered we needed more than a report to proactively avoid major deliverability issues. We needed a true partner who could offer strategic recommendations and help us navigate through the ever-changing deliverability landscape. Yes Marketing’s deliverability team has proved to be that partner by providing extensive support and achieving excellent inboxing results with each mailing. We are pleased with this partnership and have decided to discontinue our relationship with other deliverability service providers."
Manager of Email Marketing
"Before, it would take hours to put together an email campaign. Now, it takes 30 minutes at most. Thanks to Yes Marketing’s template system, I don’t have to start from scratch each time I want to create a new message. In addition, potential for errors is greatly reduced and Char-Broil branding is maintained across every message."
UX Designer
"During 2012, our email program for a large national retailer was hit with unexpected and severe bulking issues due to rapid and mysterious changes in inboxing rules of several major email providers. This was an urgent matter as these customers made up nearly 30% of our regular audience. Yes Marketing’s Deliverability team helped us track down and address the causes. Their tests, advice and recommended data scrubs helped us bring our inboxing back up to nearly 100% per email blast. Since then, their ongoing weekly Deliverability Intelligence Reports and team member outreach help us maintain our sender reputation and avoid potential problems with bulking and other deliverability issues."
VP of Marketing Services
"The customer always comes first and today, when half of Americans own a smartphone, that means thinking mobile-first. Marketing campaigns have to optimize the user experience by catering to what customers want. The email campaign Yes Marketing designed was simple, to-the-point, and easy-to-read. It was instrumental to the success of our Mobile Check-In rollout."
Senior Manager, Email Marketing
"Yes Marketing's team has been absolutely amazing! With them, we found much more than just an email platform. We have worked so closely with our Client Services team, I feel like they work right in our office. Yes Marketing has really been a true strategic partner for us. We have made vast improvements in our email program thus far, with many more great initiatives planned for the future."
Program Manager, Integrated Marketing
"Integration with the previous solution was cumbersome. We needed a solution that had flexible APIs for our various software platforms, because we do a lot of things fast. We wanted someone who could react to changes with us and build the solutions we wanted. That’s what Yes Marketing offered to us."
CIO
"Yes Marketing’s flexible technology and advanced integration enables GolfNow.com to provide a seamless experience to our partners, allowing them to email real-time golf course inventory to consumers."
SVP Business Development and Strategy
"Working with Yes Marketing, we can give our clients the analytical and communications planning support they need to enhance their internal resources and increase their campaign success."
Vice President, CRM Data Integration and Technology
"The ability to track and assess our competitors’ efforts is vital for the success of our digital campaigns. Yes Marketing’s Market Intelligence is quick, simple, and self-explanatory, and delivers on all of our competitive reporting needs."
Vice President & General Manager
"Mobile has transformed how our members, guests and potential guests experience our brand, so the Mobile Check-In was a major initiative for us. We wanted to ensure that we went with an email partner that had a solid background in planning campaigns with mobile audiences in mind. Yes Marketing was the way to go."
Senior Manager, Email Marketing
"The biggest thing is that Yes Marketing, as a part of Infogroup, has a lot more to offer and they’re really working with us to grow our business in other ways, not just through email channels. We view Yes Marketing as more of strategic partner than just a software vendor. It’s the whole range of services that Yes Marketing can bring to the table."
CIO