Brand Leadership Expert, Keynote Speaker, and Author
Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.
Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin' Donuts, and other leading companies.
VP, Principal Analyst serving B2C Marketing PROFESSIONALS
Joe is a vice president and principal analyst, serving B2C Marketing Professionals. He is a leading expert on the intersection of marketing and technology. Joe's research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, and identity management — to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.
Previously, Joe was a principal analyst at Forrester from 2010 to 2013, covering digital intelligence, including web, mobile, application, and social analytics as well as online testing and targeting.
Prior to returning to Forrester, Joe was chief marketing officer at Hireology, where he oversaw the company's demand generation, business development, communications, and product marketing. He has mentored entrepreneurs on marketing topics at 1871, Chicago's community and educational hub for startups. Joe has also served as senior VP of marketing at Signal and chief strategy officer of the Campaign Management & Analytics division at SDL.
An experienced media commentator, Joe has spoken at industry events around the world and has been quoted regularly in marketing, business, and technology publications.
Suresh Vittal is not your typical “product guy.” With his extensive experience in research and customer intelligence, Suresh brings a wealth of strategic thinking to Adobe’s Digital Marketing business. Vittal serves as vice president of platform and products, and oversees product management, strategy and GTM for the industry leading Adobe Experience Cloud and platform efforts.
Suresh is responsible for driving Adobe’s platform strategy and roadmap to deliver on the promise of the Experience Cloud. His charter focuses on ensuring customer success, driving integration and core services on the platform and enabling innovation through machine learning and big data infrastructure.
Scott Liewehr is the Founder and CEO of Digital Clarity Group, an award-winning research and advisory firm that helps organizations build high-performance partnerships for delivering world-class customer experience. DCG enables success for its clients by bringing unprecedented transparency to selecting, engaging, and optimizing relationships with digital partners and technology vendors.
Scott founded DCG on the belief that the effective digital transformation of any organization requires clarity and pragmatic advice that no other research and advisory firm offered. Having spent 12 years in the delivery of content and commerce systems for multiple agencies and integrators, Scott understands the crucial role that service providers play in the worlds of technology and customer experience, so he set out to conquer the difficult challenge of helping organizations find and select best-fit partners and technologies to help them achieve their digital objectives. DCG has helped thousands of organizations select both technologies and digital partners through their consulting, research, and thought leadership.
Prior to founding DCG in 2011, Scott was the Lead Analyst for the Web Content Management practice at the Gilbane Group and led the professional services teams for several agencies and integrators before that. In addition to his duties at Digital Clarity Group, Scott is also the Lead Judge of both the eCommerce and Content Management categories for the CODiE Awards, the prestigious award given to the best products annually by the Software & Information Industry Association (SIIA). Scott speaks to audiences around the world 20-30 times per year, and he is quoted regularly in various business and industry publications.
Jim Sturm serves as President of Yes Marketing. Previously, Jim was the President & CEO of Brierley+Partners from 2007 to 2018. During his tenure at Brierley, he established the company as the leader in the global loyalty and CRM market. He expanded the company's technology and agency service offerings while driving annual double-digit growth. Jim's technology-focused leadership has gained recognition throughout the industry which resulted in his selection as a Tech Titan for his technology contributions with Brierley.
Jim serves on the Board of Directors for the North Texas Make-A-Wish Foundation. Prior to Brierley, Jim spent over 20 years with Electronic Data Systems, an industry technology leader providing a broad portfolio of Business Process Management and Technology solutions. Jim holds a degree in Business Administration, Finance and Management Information Systems from the State University of New York at Buffalo.
Mr. Michael L. Iaccarino is Chairman and CEO of Infogroup (parent of Yes Marketing), a leading provider of high-value data and multi-channel marketing solutions delivered in real-time and used by small businesses and enterprise brands. Mr. Iaccarino has served as a Director of Infogroup since 2010. In 2011, he assumed the role of Chairman and CEO.
Mr. Iaccarino served as the President and Chief Executive Officer of Mobile Messenger from 2009 to 2011, establishing the company as one of the dominant mobile technology players in North America. Prior to joining Mobile Messenger, he was Chief Executive Officer of Epsilon from 2001 to 2009, transforming Epsilon into one of the United States’ leading database marketing companies. Epsilon achieved a more than threefold growth in revenue and a sixfold increase in EBITDA under his leadership.
Mr. Iaccarino also served as Epsilon’s Chief Financial Officer from 1998 to 2001, playing a crucial role in the spin-out of Epsilon from American Express and where he led a nearly 400% increase in revenues during his tenure. Before Epsilon, Mr. Iaccarino was a Senior Manager at PriceWaterhouseCoopers and the Corporate Controller at Summit Technology after having started his career at KPMG’s High Technology practice. He has extensive experience in mergers and acquisitions activity and in turnaround situations. Mr. Iaccarino holds a B.S. in Accounting and English from Boston College where he graduated magna cum laude and is a former Certified Public Accountant.
Mr. Iaccarino currently serves on the Audit Committee and Board of Directors of Affinion Group, a multi-national, publicly traded marketing services company.
Vice President, Customer Experience & Communication Strategies
Bryan Finke leads the Communications and Customer Experience Strategies center of excellence within Yes Marketing. His team partners with clients to develop and optimize strategies leveraging data, technology, and experience design to drive customer acquisition, retention and loyalty. Bryan has led and consulted companies in their marketing efforts since 1995 when he started his own digital marketing consultancy. Bryan’s experience prior to joining Yes includes leading marketing for consumer-focused product and retail brands including Nike, NAU, Lacrosse Footwear, and Danner Boots. His work at Nike, where he helped to launch nike.com, establish Nike’s global CRM efforts, and develop and launch Nike+ has gained him industry recognition as a marketing and digital innovator who passionately applies art and science to creatively deliver business solutions.
As Managing Director of agency services, Mike Penney is leading the development and expansion of professional services at Yes Marketing to address our clients’ increasing demand for integrated solutions.
Before joining Yes Marketing, Mike founded DUDE Digital, where he worked with senior leaders to make improvements in their marketing and help them develop their marketing organizations. He offered a strategic perspective and particular depth in applying knowledge of requisite analytics, big data, technology, and tools to help with a broad range of opportunities. Prior to this, Mike led Epsilon's strategic consulting, advanced analytics and digital consulting capabilities and had leadership responsibilities in several professional services organizations, including McKinsey & Company and Accenture.
Chief Digital Officer, Strategy & Innovation, Infogroup
Tom Zawacki manages digital strategy and product innovation for Infogroup. He leads vision, planning, development, and execution of next level solutions that provide transformational results for the company’s client base.
Tom is an accomplished business leader, motivator and innovator with 25 years’ experience in digital marketing. Prior to Infogroup, Tom was Senior Vice President of Corporate Strategy/Innovation & Commercial operations for Rocket Fuel, Inc. During his time there, he led several business, innovation and client strategy teams and helped to secure multimillion dollar partnerships with Fortune 500 clients across key verticals such as CPG, Auto, Finance, Travel, and Technology. He also headed up an industry-first integration between Rocket Fuel artificial intelligence and IBM Watson. Previous to RockFuel, Tom was Senior Vice President of Programmatic Marketing at XPlusOne where he developed corporate brand positioning and market strategy for XPlusOne platform and attribution capabilities, and oversaw the start-up, management and growth of the company’s West coast operations. Prior to those positions, he founded Lemonade Inc., a social commerce company and G4 Consulting LLC, a strategic marketing firm focused on delivering innovative ideas to FORTUNE 1000 brands.
In 2015 Tom was named Strategic Partner of the Year by Mazda. He was named TIME Magazine/CNN Website of the Year in 2007, and 1998 Internet Marketer of the Year. Tom holds a BA in Anthropology from Princeton University.
Jason Warnock is a seasoned veteran of digital marketing. After creating successful email applications for Canadian bank CIBC (2004), Jason initiated and managed Deliverability Operations for Digital Connexxions (2006) implementing several key strategies for major publishing clients. After a successful acquisition of Digital Connexxions in 2006 by infoUSA, Jason proceeded to become Director of Deliverability for Yes Marketing (2007) followed by VP of Deliverability Services for Yes Marketing (2011). Jason has transformed Yes Marketing's Deliverability into an industry leading solution through enhanced offerings of technology and client services. Jason has designed successful technical and business strategies for several large Fortune 500 companies including: HP, Coke, Kodak, Facebook, eBay, Ancestry.com, and United Airlines.