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Infogroup Announces Launch of Yes Lifecycle Marketing Agency Services

Yes Lifecycle Marketing Agency Services Connecting Marketers with their Customers Through Data-Driven Insights, Robust Communication Strategies, and Award-Winning Creative

Omaha, NE – October 14, 2013 – Infogroup, the leading provider of high-value data and multichannel marketing solutions, today announced the launch of its integrated agency services group,Yes Lifecycle Marketing Agency Services.  Yes Agency Services is designed specifically to enhance customer lifecycle marketing.

Yes Lifecycle Marketing Agency Services satisfies the savvy marketer’s demand for an integrated multichannel customer experience by leveraging the best of Yes Lifecycle Marketing and Infogroup. Yes Lifecycle Marketing Agency Services delivers communication strategies that provide relevance to target audiences using a broad range of capabilities in data, analytics, audience communications and creative, with a collaborative client-focused culture.

 “The Yes Lifecycle Marketing Agency Services approach offers our clients something unique by aligning diagnosis to deployment, or “D2D” as we like to call it,” said Mike Penney, Managing Director, Yes Lifecycle Marketing Agency Services. “It focuses on delivering relevant messaging to audiences, by linking all our agency services that mine and develop multichannel Big Data that power marketing technologies.”

Each of Yes Lifecycle Marketing Agency Services’ capability areas are structured into Centers of Excellence that deliver assessments, component offerings, strategies and roadmaps.  These Centers of Excellence include:

  • Analytics and Insights: Identifying marketing opportunities by linking patterns of behavior (like profiled segments and predicted behaviors) with resource requirements to determine priorities and approaches.
  • Strategies: Connecting insights, client objectives, customer behavior, and technology capabilities to develop and integrate multichannel communication strategies tailored to deliver relevant communications and provide bottom-line benefit.
  • Creative: Bringing communications to life and ensuring their relevancy with a unique perspective in enterprise email marketing that includes optimizing communications for mobile viewership as well as social integration.

“Yes Lifecycle Marketing Agency Services offer a wide range of solutions to empower marketers with full cycle marketing capabilities," said Mike Iaccarino, Chairman and Chief Executive Officer, Infogroup. "Bringing analysis, insights, strategy and creative together in one group gives our clients a greater diversity of capabilities to provide optimal multichannel experiences to their customers.”

About Yes Lifecycle Marketing
Yes Lifecycle Marketing is a solution provider that brings together multichannel marketing platforms and data, with creative and strategy services honed on the optimization of delivering relevant marketing messages. This gives marketers the ability to source best-of-breed technology and creative and strategy services from a single vendor at a cost-effective price point. For more information, visit

About Infogroup
Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235MM individuals and 25MM businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: