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Batteries Plus Bulbs Selects Yes Lifecycle Marketing’s Cross-Channel Marketing and Analytics Platform Yesmail360i

Solution enables nation’s largest and fastest-growing battery, light bulb and smartphone/tablet repair franchiser to dynamically harness customer data for highly targeted campaigns

CHICAGO, IL – August 23, 2017 Yes Lifecycle Marketing today announced that Batteries Plus Bulbs has selected Yes Lifecycle Marketing’s cross-channel marketing and analytics platform, Yesmail360i to grow its ability to communicate with multiple audiences. Yes Lifecycle Marketing will give Batteries Plus Bulbs access to real-time technology, data, actionable analytics, and campaign planning and execution via a single intuitive interface. The platform enables marketers to efficiently and effectively optimize their insights-driven marketing communications to drive results.

Batteries Plus Bulbs, which sells to individuals, businesses and franchisees, was specifically seeking a partnership with an innovative marketing technology company who could deliver proactive customer support to review campaign results, identify marketing opportunities, and counsel on best practices.

“We wanted to grow our business in a way we couldn’t before”, said Bob McKinney, VP Digital Marketing Channel. “That meant partnering with an industry expert. We’re eager to collaborate with Yes Lifecycle Marketing’s client services team to optimize our campaigns and drive engagement.”

“We appreciate the chance to partner with Batteries Plus Bulbs and help them better target their different audiences,” said Michael Fisher, president of Yes Lifecycle Marketing. “Yesmail360i’s segmentation functionality integrates every available customer data point across any channel, making it easy for marketers to build the most appropriate target audience, informed by their program goals.”

Key reasons Batteries Plus Bulbs selected Yes Lifecycle Marketing include:

  • Yesmail360i's ability to collect data from disparate sources and map it to business needs
  • a comprehensive view of the customer provided by a framework that integrates outbound message and response data from multiple channels along with demographic, location, behavioral, attitudinal, and interest data

·         a client services team that takes the initiative to provide advice on how to deliver better customer experiences

  • advanced segmentation that transforms extensive cross-channel customer data into detailed audience targets via a simple drag-and-drop functionality.
  • The flexibility to develop conditional workflows based on each consumer’s preferred communication channel, thus eliminating the need for multiple deployment tools

“Our Yesmail360i technology puts the power of data directly in the hands of marketers in a way that addresses their needs,” said Mike Iaccarino, CEO and Chairman of Infogroup, parent company of Yes Lifecycle Marketing. “They can turn every data point at their disposal into a specific audience segment to create messaging that facilitates conversion, drives revenue, improves ROI, and increases brand value.”


About Batteries Plus Bulbs

Batteries Plus Bulbs is the nation’s largest and fastest-growing battery, light bulb and smartphone/tablet repair franchise with a nationwide network of stores. With access to more than 60,000 types of batteries, light bulbs and accessories, they have the widest selection of battery and light bulb products available. They offer unmatched service to consumers, businesses and government entities at the national and local levels. Batteries Plus Bulbs continues to reign as the undisputed leader in the expanding $32 billion U.S. battery replacement market, the growing $22 billion U.S. light bulb replacement market, and the $2.4 billion smartphone repair industry. The company was founded in 1988 and is based in Hartland, Wisconsin.

About Yes Lifecycle Marketing
Yes Lifecycle Marketing provides solutions that orchestrate cross-channel marketing communications to drive results and revenue. This is accomplished by leveraging technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications. This holistic approach gives marketers the ability to source a full-service offering of best-of-breed technology and solutions from a single vendor in order to achieve their desired outcomes across all on and offline channels. To learn more, call 877-937-6245, email or visit

About Infogroup

Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven, customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 245MM individuals and 25MM businesses, which is distributed real-time to our clients. For more information, visit: