Understanding the traveler’s journey

With shifts to the sharing economy and online travel agents, it’s more important than ever for travel and hospitality brands to understand what factors influence consumers – from their first purchase to long-term loyalty.

We surveyed 1,000 travelers to help brands understand:

• What drives travelers to purchase from a new travel/hospitality brand for the first time
• Which factors most influence a traveler’s purchasing decision
• Why they become loyal for the long-haul