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Personalization makes customers feel special and lets them know that you understand them. Thoughtful personalization that is reinforced consistently can strengthen the relationship with your customers and ultimately lead to long-term loyalty and repeated purchases.
In the age of big data, marketers have access to a myriad of data sources to personalize emails. To help you move beyond the classic first name greeting and up your personalization game, we've developed a step-by-step guide to building a Personalization Roadmap. Use the 6 steps in this guide to map out, prioritize, and track a comprehensive personalization plan that works for your brand.