Thought Leadership

Gmail Deliverability Report

Understanding, Benchmarking and Improving Gmail Reputation

Gmail launched in 2004 and has now become the fastest-growing and most actively used email service with over 1.2 billion users worldwide. As a result, a brand’s sending reputation at Gmail is increasingly important when it comes to email inboxing and campaign ROI. Yes Marketing tracked and analyzed Gmail reputation data from over 150 brands to help marketers understand how their reputation compares to that of other brands and what they can do to improve it.

Download this study to:

  • Uncover the trends revealed by these metrics

  • Learn how Gmail assigns a reputation tier and how it affects inbox placement

  • View examples of email practices that most impacted a brand's Gmail reputation