Thought Leadership

Next generation registration pages: emerging trends and best practices

In this on-demand presentation, Matt Caldwell, SVP, Creative Services will review emerging trends, tactics, and creative ideas for building registration pages and preference centers. He’ll use real-world examples to show how incorporating next-gen strategies in the registration process increases sign-ups, while dramatically reducing page abandonment. He’ll cover a variety of tactics, including:

  • Stepped questions
  • On screen validation
  • Dynamic popular bar