Thought Leadership

Bridging the Gap Between Data and Action

Translating numbers into a detailed action plan is challenging for many marketers. While most companies have a ton of consumer data, only a small percentage of it is actually put to use.

In this webinar, presented by Marc Shull, Sr. Director of Customer Insights at Yes Lifecycle Marketing, we will show you how to develop actionable, data-driven marketing plans from the mounds of consumer data you already have.

Download and watch this webinar and find out how to:

  • Focus on key marketing goals and not get lost in data
  • Utilize data to inform an objective-driven marketing approach
  • Define an implementation plan that addresses business challenges

Establish a marketing process built on continual improvement