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In this mobile-friendly December enewsletter, Yesmail helped Marriott to embed a dynamic, personalized video that included each recipient’s number of stays at Marriott properties and in which cities. This information, along with data about points earned and spent, was displayed as an infographic as well. The email also included information about the company’s year in review—how many hotels it had opened, how many points were redeemed—while spotlighting favorite destinations.
The click-to-open rate for the December emails was up 20% from the previous December, and Marriott Rewards generated 86% more revenue than it had in December 2012 or 2013.