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Silver Winner for Marriott Mobile Check-In Email - Promotion
Yesmail’s team thought mobile-first when it came to planning strategy and creative for the Mobile Check-in email campaign. Yesmail implemented responsive design techniques and as a result, the promotional campaign consisted of two designs coded in a single framework —one for desktop, and one for mobile. This dual function of the email allowed guests to read it on a large computer screen or just as easily on a mobile device, with no need to pinch or zoom. Yesmail also streamlined the Marriott Rewards email using scalable design practices to accommodate for small mobile screens.