Thought Leadership

[Video Interview] Myths and Realities about Millennial Shoppers

Get insights on millennial shopping behavior

In a recent video interview, marketing strategist and our in-house expert on generational behavior Erin Gade shares some myths and realities about the millennial shopper. Highlighting key findings from Yes Marketing's Consumer Survey Report, Erin discusses how millennial behaviors compare to those of other generations, shares which brands appeal most to that consumer segment, and provides tips on how retailers can connect with this generation.


Thank you Erin for the insights on millennial shoppers! If you have a question for us or for Erin, email us at

In the meantime, check out our Consumer Survey Report to learn more about the findings she discusses in her interview:

Author Bio

Ivy Shtereva

As a VP of marketing at Yes Marketing, Ivy is responsible for multichannel strategy and implementation across the email, database, web, and direct marketing channels. She is dedicated to improving the quantity and quality of incoming leads through a combination of engaging content, effective communication strategy, and timely follow-up. Ivy is committed to making Yes Marketing the undisputed thought leader in the industry when it comes to executable digital recommendations and has made significant strides to achieving this goal by authoring Yes Marketing's one-of-a-kind quarterly benchmark reports. In her free time, Ivy loves to travel to obscure US destinations to capture the true ‘local taste’ of every state (as long as meat is not involved). She’s an avid Chicago Bears fan and consistently exhibits Bears bias in setting her fantasy football lineups.