Thought Leadership

Infographic: 2018 Email Marketing Goals

3 findings & takeaways to boost engagement in 2018

Our latest Email Benchmark Report found that email generated more than 50 times its return on investment, however, open, click, and click-to-open rates continued to fall. Based on the findings from the report, this infographic will focus on three achievable goals marketers can set for 2018 to stay attuned to consumer behaviors and boost engagement. 

Author Bio

Ivy Shtereva

As a VP of marketing at Yes Marketing, Ivy is responsible for multichannel strategy and implementation across the email, database, web, and direct marketing channels. She is dedicated to improving the quantity and quality of incoming leads through a combination of engaging content, effective communication strategy, and timely follow-up. Ivy is committed to making Yes Marketing the undisputed thought leader in the industry when it comes to executable digital recommendations and has made significant strides to achieving this goal by authoring Yes Marketing's one-of-a-kind quarterly benchmark reports. In her free time, Ivy loves to travel to obscure US destinations to capture the true ‘local taste’ of every state (as long as meat is not involved). She’s an avid Chicago Bears fan and consistently exhibits Bears bias in setting her fantasy football lineups.