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Even though we're already at the mid-point of Q4, it is never too late to enhance and optimize your most effective marketing programs for the holiday season. In this post, we will go over five key opportunities which can propel your email program's KPIs this year.
One way to do this, is by branding your email header for the holiday season as in the example below:
You can also showcase holiday services and differentiators within your footer such as personalization, gift wrapping, free returns and critical shipping dates:
Highlight special in-store events and offers
Provide sneak peeks to holiday catalogs and gift guides
Enhance the overall customer experience by providing value added content that showcases your brand and products
Incorporate personalization seamlessly to create a more one to one experience
Create targeted affinity touchpoints based on past purchase history (e.g. a limited time exclusive offer to come back and shop a category or brand)
By implementing one or more of these key opportunities, you can further optimize your email program for this holiday season! For more information on holiday tips and tricks, check out our holiday resources toolkit.