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Last week we discussed the trends and metrics of Easter marketing campaigns. Just like the Easter holiday, Mother’s day has also shown increasing popularity as a seasonal event that generates significant email and social media promotional activity from retailers. This year’s Mother’s Day was also quite memorable (especially for NBA fans), with Kevin Durant’s MVP speech1 setting a high bar for mother’s day tributes. Did our top 50 tracked retailers participate in honoring our mothers with inspirational ideas and relevant offers for their subscribers? Let’s take a closer look2.
Social Media-specific Findings:
 Methodology - Through Yesmail Market Intelligence, we tracked the nation’s top 50 retailers for Mother’s Day-themed marketing campaigns on Facebook, Twitter, and email in the month leading up to Mother’s Day (April 11 to May 11, 2014). We searched the terms containing “Mother” and “Mom” to ensure a comprehensive sample set of Mother’s Day-related digital campaigns.