Yes Lifecycle Marketing is now

Yes Marketing
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Who We Are

Our Leadership Team

With a wealth of knowledge and experience in the cross-channel marketing technology space, our Leadership Team drives the vision and execution of best-in-class technology and services that help our clients achieve their goals and exceed the demands of their customers.

Leadership Team New One

Michael Penney
Managing Director, Agency Services
Managing Director, Agency Services - Mike Penney is leading the development and expansion of professional services and centers of excellence across Yes Marketing. These highly specialized centers of...
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Michael Penney
Managing Director, Agency Services
Managing Director, Agency Services - Mike Penney is leading the development and expansion of professional services and centers of excellence across Yes Marketing. These highly specialized centers of excellence will address Infogroup clients’ increasing demand for integrated solutions that leverage the strengths of both business units. Mike’s strategic perspective will help formalize and develop centers of excellence that will position Yes Marketing with a level of service unmatched in today’s market. Before joining Yes Lifecycle Marketing, Mike founded DUDE Digital, where he worked with senior leaders to make improvements in their marketing and help them develop their marketing organizations. He offered a strategic perspective and particular depth in applying knowledge of requisite analytics, big data, technology, and tools to help with a broad range of opportunities. Prior to this, Mike led Epsilon's strategic consulting, advanced analytics and digital consulting capabilities and had leadership responsibilities in several professional services organizations, including McKinsey & Company and Accenture.
Ivy Shtereva
VP of Marketing
As a VP of marketing at Yes Marketing, Ivy is responsible for multichannel strategy and implementation across the email, database, web, and direct marketing channels. She is dedicated to improving...
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Ivy Shtereva
VP of Marketing
As a VP of marketing at Yes Marketing, Ivy is responsible for multichannel strategy and implementation across the email, database, web, and direct marketing channels. She is dedicated to improving the quantity and quality of incoming leads through a combination of engaging content, effective communication strategy, and timely follow-up. Ivy is committed to making Yes Marketing the undisputed thought leader in the industry when it comes to executable digital recommendations and has made significant strides to achieving this goal by authoring Yes Marketing's one-of-a-kind quarterly benchmark reports. In her free time, Ivy loves to travel to obscure US destinations to capture the true ‘local taste’ of every state (as long as meat is not involved). She’s an avid Chicago Bears fan and consistently exhibits Bears bias in setting her fantasy football lineups.
Sumit Bhalla
SVP, Client Management and Services
Sumit Bhalla brings over 15 years of integrated sales, marketing and CRM delivery experience to his current role as Vice President of Client Management and Services for Yes Marketing. Sumit leads a...
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Sumit Bhalla
SVP, Client Management and Services
Sumit Bhalla brings over 15 years of integrated sales, marketing and CRM delivery experience to his current role as Vice President of Client Management and Services for Yes Marketing. Sumit leads a team that manages strategic Yes Marketing relationships across services, delivery and thought leadership. Previously, Sumit was Senior Director for Merkle's Insurance and Wealth Management vertical. Sumit led a team that managed relationships with clients such as AARP, Travelers Insurance, Aetna, Independence Blue Cross, 21st Century, Liberty Mutual, T.Rowe Price, Lincoln Financial and CUNA Mutual. Prior to Merkle, Sumit was Director of Marketing Systems for Liberty Mutual’s Personal Market. In this role, Sumit had responsibility for the strategic development of sales, marketing, and service technologies across the agency, call center, Internet, and third party channels. Sumit managed a staff comprised of project managers, business analyst, consultants and external vendors. Prior to Liberty Mutual, Sumit was a Principal Consultant in SAS Institute’s Customer Intelligence Practice. Previous to SAS, Sumit held consulting and management positions at Xchange and IBM Global Services serving across multiple industries. Sumit holds a B.S. in electrical engineering from Worcester Polytechnic Institute (WPI)
Marcia Jacobs
VP, Client Services
Marcia Jacobs is an influential client-facing executive who is focused on developing trusting relationships with Yes Marketing’s clients with the ultimate goal of helping them drive revenue, ROI, and...
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Marcia Jacobs
VP, Client Services
Marcia Jacobs is an influential client-facing executive who is focused on developing trusting relationships with Yes Marketing’s clients with the ultimate goal of helping them drive revenue, ROI, and long-term marketing success. With over 20 years of experience in the MarTech space and deep expertise in digital, database, and product marketing, Marcia leads a team of account services professionals who manage Yes Marketing’s client engagements. The team focuses on understanding each client’s program inside and out, bringing innovative thinking, technology expertise, strategic guidance, and flawless execution to drive better marketing results. Marcia mentors and motivates her staff to exceed expectations, empowering them to excel in high-pressure, high-stakes environments. Marcia previously served as Vice President of Professional Services at Cheetah Digital where she was responsible for teams accountable for all aspects of new client onboarding and integration. Marcia holds a BA in Economics from University of Vermont.
Tanya Warner
SVP, Client Management and Services
Tanya Warner is a results-driven marketing executive with more than 20 years of CRM, direct marketing and email experience. Tanya leads a client services team supporting key strategic, integrated Yes...
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Tanya Warner
SVP, Client Management and Services
Tanya Warner is a results-driven marketing executive with more than 20 years of CRM, direct marketing and email experience. Tanya leads a client services team supporting key strategic, integrated Yes Marketing client relationships and focuses on helping clients acquire new customers, promote long-term loyalty, motivate brand advocacy, and improve retention. Prior to her time at Yes Marketing, Tanya served as Vice President Direct Marketing with Nationstar Mortgage, Vice President Client Service with Targetbase, and Senior Vice President of Agency Client Service with Epsilon. Her skill set includes Strategic Planning, Account Management, Database Management, Multichannel Direct Response Campaign Development, Creative Strategy, Marketing Operations and Process Improvement, for clients across industries including Financial Services, Travel & Hospitality, Retail, Consumer Goods, Insurance and Not-for-Profit Fundraising. Tanya holds a B.S. in Marketing from Dallas Baptist University.
Gina Carfagno
SVP Sales
As SVP Sales, Gina Carfagno provides expertise in integrated customer experience solutions that drive results through a combination of data, analytics, big data technology, and agency solutions for...
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Gina Carfagno
SVP Sales
As SVP Sales, Gina Carfagno provides expertise in integrated customer experience solutions that drive results through a combination of data, analytics, big data technology, and agency solutions for Yes Marketing’s enterprise-level clients. Gina is responsible for developing business relationships across the insurance, financial services, CPG, Media & Publishing, retail, technology/hi-tech, telecommunications and travel and hospitality industries. She is the former SVP Cross Channel Sales at Epsilon, where she was responsible for strategic database, data, and analytical sales initiatives across all divisions and verticals. At Epsilon, she was actively involved in the go-to-market strategy for the CPG, telecommunications, and retail divisions. Gina also held senior sales positions at Merkle, Access Worldwide, and Harris Publishing.

Our Customer Experience Experts

Meet the Team New One

Beth Frysztak
Vice President, Global Client Strategy
Beth Frysztak has over 25 years of experience working with Yes Marketing’s largest enterprise-level clients. She is a dynamic, strategic, integrated marketing consultant with expertise in all aspects...
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Beth Frysztak
Vice President, Global Client Strategy
Beth Frysztak has over 25 years of experience working with Yes Marketing’s largest enterprise-level clients. She is a dynamic, strategic, integrated marketing consultant with expertise in all aspects of the marketing continuum. Beth has consulted with some of the largest financial institutions across the world, focusing on organic revenue growth, new customer acquisitions, cross selling, and topline results. For the last 15 years, Beth’s career has been concentrated on Global CRM and database strategies, supporting cross-channel multi-platform integrations that have driven the alignment of multiple business units and the integration of Sales, IT, Technology, Finance and Leadership across the organization. Our clients look to her as a key influencer and thought leader in Global Data Strategy, social media and digital marketing in both the B2B and B2C sectors. A collaborative and strategic thinker, she works closely with our clients to provide marketplace insight and strategic guidance to help them win against the competition.
Erin Gade
Marketing Consultant
Erin Gade is a marketing strategist in Yes Marketing’s Agency Services. In this role she aids clients with marketing strategy planning based on their distinct business goals and objectives. With...
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Erin Gade
Marketing Consultant
Erin Gade is a marketing strategist in Yes Marketing’s Agency Services. In this role she aids clients with marketing strategy planning based on their distinct business goals and objectives. With nearly a decade of experience, Erin has worked both the agency and client side. Primarily focused on CRM and marketing planning, digital marketing has been a key player throughout. With two young boys, toddler and infant aged, there is never a dull moment. She enjoys family time, both home and afar.
Kevin Gallant
Manager, Intelligence Products
Kevin’s approach is to become deeply involved in clients needs and expectations. Kevin comes from a detail oriented background with 5 years experience in the digital and print marketing field. Now, a...
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Kevin Gallant
Manager, Intelligence Products
Kevin’s approach is to become deeply involved in clients needs and expectations. Kevin comes from a detail oriented background with 5 years experience in the digital and print marketing field. Now, a three-year veteran at Yes Marketing with the Deliverability team, Kevin's ability and passion for attention to detail and trending patterns has excelled him into the multiple platforms Yes Marketing supports. As the West Coast Intelligence Product Manager, Kevin provides a strong background in email-centric clients focusing on deliverability and competitive monitoring.
Christine S. Gill
Account Manager
Christine is an Account Manager for Yes Marketing with over six years of marketing experience. In her day-to-day, Christine enjoys helping clients cultivate plans for success, enhance their digital...
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Christine S. Gill
Account Manager
Christine is an Account Manager for Yes Marketing with over six years of marketing experience. In her day-to-day, Christine enjoys helping clients cultivate plans for success, enhance their digital marketing strategies, and refine their creative with Yes Marketing's Agency Services partnerships. In addition to digital marketing, Christine has a strong project management and inbound marketing background. Christine lives in downtown Chicago with her husband.
Ray Gill
Lead Database Architect
Ray has over 15 years of experience in the Database Administration and Architect Solutions Consultant role with some of largest enterprise companies. Having worked in such industries as Defense,...
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Ray Gill
Lead Database Architect
Ray has over 15 years of experience in the Database Administration and Architect Solutions Consultant role with some of largest enterprise companies. Having worked in such industries as Defense, Financial and Management Consulting, he brings a wealth of industry best practices knowledge. Being in Yes Marketing since 2013 as a Senior Database Administrator, Ray has showcased his leadership abilities on key projects and ensured its success. Ray moved on to ensuring the stability and reliability of all Yes Marketing Enterprise Systems. Having implemented best practices through ITIL he has helped the Technology Operations Group achieve a record setting 377 days with out any critical incidents. Today, Ray serves as our Lead Database Architect and serves as a key member on the DevOps team. Responsible for ensuring our technology landscape are utilizing cutting edge data technologies and progressing our business forward.
Maureen Gorman
Director, Client Services
Maureen has been in account management and email & digital marketing for over 8 years in the New York City area. She has worked closely with clients across multiple industries in both B2B and...
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Maureen Gorman
Director, Client Services
Maureen has been in account management and email & digital marketing for over 8 years in the New York City area. She has worked closely with clients across multiple industries in both B2B and B2C to grow their digital marketing campaigns and identify new opportunities to increase revenue. Additionally, she manages and works closely with the account management teams to create efficiencies and lead strategic client planning to guarantee email best practices are being applied in across email marketing programs. Maureen received her B.S. degree from York College of Pennsylvania in Sport Management, with minors in Marketing and Business Administration.