Yes Lifecycle Marketing is now

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Who We Are

Our Leadership Team

With a wealth of knowledge and experience in the cross-channel marketing technology space, our Leadership Team drives the vision and execution of best-in-class technology and services that help our clients achieve their goals and exceed the demands of their customers.

Leadership Team New One

Jim Sturm
President
Jim Sturm serves as President of Yes Marketing. Previously, Jim was the President & CEO of Brierley+Partners from 2007 to 2018. During his tenure at Brierley, he established the company as the...
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Jim Sturm
President
Jim Sturm serves as President of Yes Marketing. Previously, Jim was the President & CEO of Brierley+Partners from 2007 to 2018. During his tenure at Brierley, he established the company as the leader in the global loyalty and CRM market. He expanded the company's technology and agency service offerings while driving annual double-digit growth. Jim's technology-focused leadership has gained recognition throughout the industry which resulted in his selection as a Tech Titan for his technology contributions with Brierley. Jim serves on the Board of Directors for the North Texas Make-A-Wish Foundation. Prior to Brierley, Jim spent over 20 years with Electronic Data Systems, an industry technology leader providing a broad portfolio of Business Process Management and Technology solutions. Jim holds a degree in Business Administration, Finance and Management Information Systems from the State University of New York at Buffalo.
Michael Iaccarino
Chairman and Chief Executive Officer, Infogroup Parent of Yes Marketing
Mr. Michael L. Iaccarino is Chairman and CEO of Infogroup, a leading provider of high-value data and multi-channel marketing solutions delivered in real-time and used by small businesses and...
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Michael Iaccarino
Chairman and Chief Executive Officer, Infogroup Parent of Yes Marketing
Mr. Michael L. Iaccarino is Chairman and CEO of Infogroup, a leading provider of high-value data and multi-channel marketing solutions delivered in real-time and used by small businesses and enterprise brands. Mr. Iaccarino has served as a Director of Infogroup since 2010. In 2011, he assumed the role of Chairman and CEO. Mr. Iaccarino served as the President and Chief Executive Officer of Mobile Messenger from 2009 to 2011, establishing the company as one of the dominant mobile technology players in North America. Prior to joining Mobile Messenger, he was Chief Executive Officer of Epsilon from 2001 to 2009, transforming Epsilon into one of the United States’ leading database marketing companies. Epsilon achieved a more than threefold growth in revenue and a sixfold increase in EBITDA under his leadership. Mr. Iaccarino also served as Epsilon’s Chief Financial Officer from 1998 to 2001, playing a crucial role in the spin-out of Epsilon from American Express and where he led a nearly 400% increase in revenues during his tenure. Before Epsilon, Mr. Iaccarino was a Senior Manager at PriceWaterhouseCoopers and the Corporate Controller at Summit Technology after having started his career at KPMG’s High Technology practice. He has extensive experience in mergers and acquisitions activity and in turnaround situations. Mr. Iaccarino holds a B.S. in Accounting and English from Boston College where he graduated magna cum laude and is a former Certified Public Accountant. Mr. Iaccarino currently serves on the Audit Committee and Board of Directors of Affinion Group, a multi-national, publicly traded marketing services company.
Dan Hall
Chief Technology Officer
Dan Hall leads Yes Marketing's Product and Technology organization and is responsible for Product, Deliverability, and Client Services Engineering. His team works with our clients to maximize...
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Dan Hall
Chief Technology Officer
Dan Hall leads Yes Marketing's Product and Technology organization and is responsible for Product, Deliverability, and Client Services Engineering. His team works with our clients to maximize the effectiveness of their marketing programs by helping them deploy effective solutions to create lasting relationships with their customers, and achieve higher marketing ROI. Dan previously served as Sr. Director Analytics at Time Warner Cable where he improved the measurement and effectiveness of marketing programs. Prior to that, he was with Alterian, most recently as VP Global Business Solutions leading the design and implementation of Marketing Database Solutions.
John Hollands
Senior Vice President, Sales
As SVP of Sales, John Hollands leads global sales for Yesmail360i, the cross-channel platform within Yes Marketing. His goal is to help sophisticated marketers understand how a holistic approach to...
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John Hollands
Senior Vice President, Sales
As SVP of Sales, John Hollands leads global sales for Yesmail360i, the cross-channel platform within Yes Marketing. His goal is to help sophisticated marketers understand how a holistic approach to data, technology, and services can help them advance their cross-channel marketing programs. John has been with the company since 2005, as a result of Yes Marketing's acquisition of @Once, an ESP who launched the email programs of such companies as Nike, Nintendo, and Warner Bros. John served as @Once Director of Business Development for 5 years.
David McRae
Chief Operating Officer
David is Chief Operating Officer of Yes Marketing. His teams are responsible for leveraging integrated marketing, data, insight resources and technology solutions to drive improved marketing ROI for...
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David McRae
Chief Operating Officer
David is Chief Operating Officer of Yes Marketing. His teams are responsible for leveraging integrated marketing, data, insight resources and technology solutions to drive improved marketing ROI for enterprise clients that deliver results. David spent 15 years at Epsilon, a leading marketing services provider, as President of Purple at Epsilon. While at Epsilon, David was responsible for managing their agency, strategic consulting, and analytic businesses. During his tenure there, he was part of the leadership team that successfully grew the company from $20mm to over $500mm in annual revenue. Prior to Epsilon, David worked for seven years for Westvaco in the operations management group. He received his BBA from the University of Georgia in 1981, and his MBA from Mercer University in 1992.
Matthew Neibert
VP, Software Engineering
As the leader of Yes Marketing’s Product Development teams, Matthew Neibert is responsible for driving product innovation, research, quality and development for the Yesmail360i platform. He has a...
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Matthew Neibert
VP, Software Engineering
As the leader of Yes Marketing’s Product Development teams, Matthew Neibert is responsible for driving product innovation, research, quality and development for the Yesmail360i platform. He has a passion for building world-class products and loves technology – especially when it's well architected, scalable and exceeds our clients expectations. Matt has over 15 years experience building and developing enterprise software and development teams.

Our Customer Experience Experts

Meet the Team New One

Kara Alvarez
VP, Product Management
Kara leads our product management team responsible for development of Yes Marketing's cross-channel marketing & analytics platform, Yesmail360i, and supporting services. She has over 20...
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Kara Alvarez
VP, Product Management
Kara leads our product management team responsible for development of Yes Marketing's cross-channel marketing & analytics platform, Yesmail360i, and supporting services. She has over 20 years of product development experience with B2B and B2C products ranging from software to services to manufactured products. For the last twelve years, Kara has focused exclusively on the development of marketing technology software. She is driven to ensure our platform enables clients to make their data actionable. Kara interacts frequently with our teams and clients to truly understand their challenges and to ensure development addresses those needs and exceeds expectations.
David Ascensao
Technical Manager
David joined a precursor to Yes Marketing in August 1996 and has seen many changes in the intervening years. He moved from Technical Support to Email List Management, then to his current position as...
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David Ascensao
Technical Manager
David joined a precursor to Yes Marketing in August 1996 and has seen many changes in the intervening years. He moved from Technical Support to Email List Management, then to his current position as a Client Services Engineer. With over 10 years of experience in Email Marketing, he has seen it progress from an interesting way to engage customers to a must have engagement process for almost all businesses. This background gives David a wide perspective of the email engagement stream and provides him with insight that he uses daily to improve the service that Yes Marketing provides to our clients.
Matthew Caldwell
Senior Vice President, Worldwide Creative Director
Matthew Caldwell is a 10-year veteran of email marketing design and is consumed with creating energetic layouts that look great and are impulsively clickable. An email designer since 1999, he is...
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Matthew Caldwell
Senior Vice President, Worldwide Creative Director
Matthew Caldwell is a 10-year veteran of email marketing design and is consumed with creating energetic layouts that look great and are impulsively clickable. An email designer since 1999, he is the founder of Yes Marketing's award-winning Creative Services group (clients include HP, Coca-Cola, Black & Decker, Calphalon). Matthew received a Bachelor’s Degree in Marketing from Indiana University and studied Art/Graphic Design at The Pacific Northwest College of Art and the Oregon College of Art & Craft. Matthew was formerly the Creative Director for ThrustMaster, Labtech, Logitech and @Once.
Sterling Crain
Senior Designer
Sterling Crain is a Senior Designer at Yes Marketing, where he elevates the Marriott Rewards program through impactful email design. In his spare time, he loves traveling, seeing live music and...
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Sterling Crain
Senior Designer
Sterling Crain is a Senior Designer at Yes Marketing, where he elevates the Marriott Rewards program through impactful email design. In his spare time, he loves traveling, seeing live music and comedy shows, and playing guitar.
Elizabeth Fella
Senior Account Manager
As Senior Account Manager in Yes Marketing's NYC office, Liz is responsible for providing guidance and support to clients on the Yesmail360i platform along with developing solutions to customer-...
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Elizabeth Fella
Senior Account Manager
As Senior Account Manager in Yes Marketing's NYC office, Liz is responsible for providing guidance and support to clients on the Yesmail360i platform along with developing solutions to customer-specific needs. Though dedicated service and analysis, Liz assists marketers in various industries with achieving their email marketing goals. Prior to her position at Yes Marketing, Liz worked in marketing in digital, print, and social in both B2B and B2C spaces. In her free time, Liz enjoys travelling around the world, any/all outdoor activities, and reading.
Bryan Finke
Vice President, Customer Experience & Communication Strategies
Bryan has 17 years of experience guiding brand marketing and digital strategy for a variety of industries and brands. His background includes nearly a decade with Nike where he was a key player in...
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Bryan Finke
Vice President, Customer Experience & Communication Strategies
Bryan has 17 years of experience guiding brand marketing and digital strategy for a variety of industries and brands. His background includes nearly a decade with Nike where he was a key player in defining and leading Nike’s digital marketing strategy; directing the team and agencies responsible for industry leading and award winning experiences such as Nike iD and Nike+. Bryan has also led the marketing organization at consumer brands LaCrosse Footwear and the innovative sustainable apparel brand NAU. Beyond brand building and digital work, Bryan also has extensive experience optimizing retail business and customer engagement across media channels, direct stores, e-commerce and with wholesale partners. His consulting experience extends across B2B and B2C clients and has included multiple start-up ventures and work within the non-profit and social responsibility space.